About Joanna Wiebe and Copyhackers

Since 2011, Copyhackers has helped startups, marketers & copywriters turn prospects into customers using li'l ol' words

Founded by Joanna Wiebe in Victoria, British Columbia, Copyhackers turns people like you into the most profitable minds in the room…

Refined templates and more by world-class copywriters like:

Sam Woods shows you AI copy and funnel strategy

Aaron Orendorff shows you how to blog to build authority

Joanna Wiebe shows you how to turn VOC into killer copy

Ryan Schwartz shows you how to write sales pages

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to write email copy that drives clicks.

Available now in 10x Emails, one of 25+ programs inside Copy School. Join to get unlimited access.

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to use future pacing to move prospects toward a quicker yes

Available now in 10x Emails, one of 25+ programs inside Copy School. Join to get unlimited access.

About Joanna Wiebe, the original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes become the most profitable people in the room.

Before building Copyhackers from her kitchen table, Jo got her start as an agency copywriter circa 2004.

She had just dropped out of Law School for two reasons: 1) her beloved dad passed away the night before Law School started, and 2) she realized she liked taking LSAT practice tests more than she actually wanted to be a lawyer. She was about to turn 24, and for the first time, she didn’t know what was around the corner for her.

See, the plan had always been really simple. She’d graduated high school and gone straight to university. Then straight from university to a year in Japan. Then straight from Japan to a year at a law office, in preparation for what was supposed to happen next: three years of Law School.

What the Helsinki was she going to do now?

Her friend worked a local B2B agency. They were looking for someone to “do the writing.”

“Like, get paid to write?” Jo asked her friend. “That’s an actual job? The kind with business cards and a desk?”

It was all unfathomable.

And she had student loans to pay. So she applied. Somehow landed the job. And on her first day, she made an absolutely catastrophic move:

One of the cofounders (Ted) asked what title she wanted on her business cards. After discussing how boring the title “copywriter” sounded, Ted and Jo agreed on “Creative Writer.”

Big mistake. Huge.

Our Jo was set back a good five years. Because, in fact, she was not hired to be a creative writer. What she’d eventually come to learn is this:

No one’s paying you to write. They’re paying you to SELL.

Her friend worked a local B2B agency. They were looking for someone to “do the writing.” Which was fascinating to Jo. Like, you could get PAID to write? That’s a whole career??

She applied for the job. She got the job.

On her first day, one of the cofounders (Ted) sat her down and asked what title she wanted on her business cards. Floored that she’d get business cards – not one of which she ever handed out BTW – she quickly poo-pooed the idea of being called “Copywriter.” It sounded so boring. What did it even mean??

So Ted and Jo agreed on “Creative Writer.” And that must’ve set our Jo back a good five years. Because, in fact, she was not hired to be a creative writer. What she’d come to learn is this:

No one’s paying you to write. They’re paying you to SELL.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to use the AIDA framework to rewrite a homepage hero.

Available now in 10x Landing Pages, one of 25+ programs inside Copy School. Join to get unlimited access.

There are 140+ resources, artifacts & assets in Copy School

The 15-pt sales page in a day template
Cold outreach templates
Funnel mapping worksheets
Sales pitch templates
Lead magnet templates
Blog writing outlines
Templates for maximizing ChatGPT

The complete Pricing Page Audit SOP
Sales webinar templates
End-of-trial email template
About page templates
Headline ideation templates
Brand voice worksheets
Abandoned cart email templates

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to outline meaty sales webinars people love.

Available now in Master of Sales Webinars, one of 25+ programs inside Copy School. Join to get unlimited access.

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to cut distracting long copy (when it's cluttering, not convincing)

Available now in 10x Landing Pages, one of 25+ programs inside Copy School. Join to get unlimited access.

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