Use this AI copywriting tutorial to write persuasive copy by prompting ChatGPT 3.5 to make “fascinations”

• Use AI copywriting to turn boring bullet points into fascinations
• Helpful for conversion copywriters, business owners and marketers
• Get a list of interesting facts about your product or service you can turn into fascinations in less than a minute

Entice both readers and skimmers with a list of fascinations created with AI copywriting!

You’ve use AI copywriting to write a landing page, but it lacks an emotional pull. AI managed to tell your readers how great your solution is, but there’s nothing in your copy that makes them want to know more. And that’s okay! AI isn’t instantly perfect at copywriting. But we can prompt it to get closer.

Here’s what to do: Prompt AI to give you a list of interesting facts about your product or service. This is what ChatGPT 3.5, aka GPT-3.5, created for me when I used the AI copywriting prompts I’m about to teach you:

Here’s how to use GPT-3.5 to get similar results for your business or client. This is a fantastic intro to really good AI copywriting (not just quicker copy).

Step 1: Ask GPT-3.5 to give you a list of interesting facts about your product or service

The goal of Step 1 is to get a list of interesting facts about your product or service.

In GPT-3.5, ask it to give you a list of interesting facts about your product or service. Be specific about whether you’re asking about interesting facts about your product or service versus found in your product or service. For the AI generated list created above, I asked GPT 3.5 to give me interesting facts found in the book “How to Win Friends and Influence People.”

Tell me 5 of the most interesting things { appropriate preposition } { your product or service }

Step 2: Apply fascination formulas to the list or, if you want more information, ask GPT-3.5 to tell you more about each of the items in the list

You can do one of two things at this point:

1. You can use the information that ChatGPT 3.5’s generated and apply your fascination formula of choice (and move on to Step 3), or
2. You can ask for more information, and then apply your fascination formula of choice

Tell me more about each of these things

You can repeat this prompt as many times as you need to, until you get the information you need to write your fascinations.

Within a minute, AI generated the following for me:

You can access the chat here.

Step 3: Apply a fascination formula to one of the interesting facts GPT-3.5 generated

Next, you’re going to apply fascination formulas to some or all of the facts that ChatGPT 3.5 listed for you because ChatGPT 3.5 isn’t able to write fascinations.

I turned the second interesting fact that ChatGPT 3.5 generated into this fascination, written to pique a reader’s attention with a teaser in parentheses:

• A simple trick you can do to make a person feel valued and respected (it’s so easy and effective, you’ll be asking yourself “Why haven’t I been doing this more often?”)

Learn more about writing fascinations from Sam Woods and Copyhacker’s own Joanna Wiebe.

I tried this AI copywriting prompt for a few different products. Here’s what happened.

Coursera is an online course platform. I prompted GPT 3.5 to tell me 5 of the most interesting things I’ll learn in their popular course “The Science of Well-Being.”

You can access the chat here.

I turned the first interesting fact that ChatGPT 3.5 generated into this fascination using the same formula in Step 3:

• The surprising thing that gets in the way in your pursuit of happiness (it’s closer to you than you think)

Try this prompt out when you need a ready-made list of interesting facts about your product or service to help you write enticing fascinations fast.