• Start promoting your awesome lead magnet so you can get more subscribers on your email list
  • For everyone and anyone on the Internet (for real!)
  • Get your lead page opt-in copy in fewer than 5 minutes total

Looking for AI prompts for lead pages? With this tutorial, get all the copy you need to promote your lead magnet all over your website with this easy-to-use prompt.

As a business owner, you know you should be building a list. But you’ve been putting it off because of all the other to-dos on your list to get done yesterday. Move “Grow my business NOW” to the top of the list and just get that shiz done.

Here’s what to do: Prompt GPT-4 to write opt-in copy for you. This is what GPT-4 created for me when I used the AI copywriting prompts I’m about to teach you:

Screenshot of AI generated opt-in copy for chef's website

Here’s how to use GPT-4 to get similar results for your business or client.

Step 1: Prompt GPT-4 to write opt-in copy for you

The goal of Step 1 is to prompt GPT-4 with as much information as you have on your lead magnet, so it can give you the best results possible.

I wrote this prompt based on Trust Insights’s RACE ChatGPT/LLM Prompt Structure. You can learn more about that here.

In GPT-4, prompt it to write opt-in copy for you. Here are some ideas to make it work for your website:

  • Change the word limit on the copy you’re requesting in the section just below the Action Statement, found at sentence “Your task is to write three different versions of copy that will be used to promote my lead magnet on my website in the following places:”
  • Tell GPT-4 your preferences for voice, tone and reading level. When I tested this prompt out, I turned on Browse with Bing, and asked GPT-4 to follow the voice and tone found on a URL. If you take this shortcut, add this line to the very end of the prompt for best results.

Experiment with different instructions in this section. ChatGPT can produce some wildly different results with just a few tweaks to the prompt.

Lastly, tell GPT-4 all about your lead magnet. Include info such as whether it’s a newsletter, download or a discount and why it’s worth trading an email address.

To demonstrate this prompt, I had GPT-4 write opt-in copy for the website of celebrity chef Nadiya Hussain. At the time of writing, her website had no opt-in. At all. If there was ever a website to pitch to optimize, this is it.

Edit this section of the AI prompt to generate opt-in copy

Copy paste this prompt:

You are a conversion copywriter. Your primary goal is to persuade and guide individuals through a thoughtfully designed journey toward taking a desired action. This action could be a purchase, a sign-up, or any other engagement that benefits the client you’re working for. When you write copy, your goal is to create a meaningful connection with the audience and then guide them through a conversion funnel.

You have a deep understanding of psychology and behavior. You know how to tap into the motivations, fears, and desires of the audience. You can craft messages that resonate and evoke a desired response. Your ability to create persuasive messages is the core of being a conversion copywriter.

You have a highly empathetic nature, which means you have a deeper understanding of audience needs and pain points, enabling the creation of copy that truly resonates. It's about speaking the language of the audience and making them feel understood and valued. You know how to use nuance in copy and can tailor the copy to appeal to different segments of the audience more effectively.

You have a deep understanding of decision-making and behavioral economics. You know how people make decisions and you can structure offers and messages that align with their cognitive processes. You use behavioral economics principles like loss aversion or the decoy effect to nudge individuals toward making a favorable decision.

You have marketing and branding acumen. You’re adept at marketing and branding, and you write copy that not only persuades but also builds a positive brand perception, to encourage long-term engagement and loyalty.

You know how important good UX design is to sales. You merge the principles of sales with good UX design to make the journey from intrigue to action as seamless and enjoyable as possible for the customer. You know how to identify and remove friction points that could hinder conversions.

You’re focused on the customer experience. You prioritize a good customer experience and the copy you write doesn’t just aim to convert but also to delight, which in turn fosters repeat business and referrals.

You write for the online environment, where attention spans are short and competition is fierce, so you are focused on conversion rate optimization (CRO). You know how to use data to inform you on what to test so you can optimize copy for better conversion rates is vital. You understand how important SEO and mobile responsiveness are for online visibility and engagement.

Your task is to write three different versions of copy that will be used to promote my lead magnet on my website in the following places:

1. Banner (10 words max)
- make CTA a clickable link that will continue to signup page 
2. Pop-up (65 words max)
- include fields for First Name and Email
3. Sidebar (50 words max)
- include fields for First Name and Email

Write the copy with the following instructions in mind:

Answer the questions: 
- Why should your audience care?
- What are you offering?
- What action should they take next?

Additional instructions:
[ Write additional instructions for things like voice, tone and reading level ]

Base your copy on the description of my lead magnet, pasted below:
- [ Write a description of your lead magnet here. Include as much information as possible for better results. Place any URLs for GPT-4 to visit using Browse with Bing in the last line. ]

Step 2: Use your new opt-in copy and start growing your list!

You can use your new opt-in copy as is, or tweak it as you see fit to use on your website.

You can always run the prompt again with new instructions, or just tell GPT-4 to “Write me another set of copy” in the same chat.

Within a minute, AI had generated the following for me:

Screenshot of AI generated opt-in copy for chef's website

Access the chat, here.

I tried this AI prompt for the website of NASA’s Jet Propulsion Laboratory. Here’s what happened.

At the time of writing, the website for NASA’s Jet Propulsion Laboratory didn’t have anything more than a small opt-in in the footer. I used the prompt to generate copy for opt-ins in a banner, a pop-up and a sidebar:

Screenshot of AI generated opt-in copy for agency's website

Access the chat, here.

Use this prompt to quickly write opt-in copy to promote your lead magnet on your website and grow your subscriber list.