- Use AI to boost conversions, specifically on your newsletter signup page
- For newsletter writers, conversion copywriters, marketers
- Get 10+ USP ideas for your newsletter in less than 5 minutes with ChatGPT
Dump the generic, uninspired “Sign up for my newsletter” CTA—because it’s destroying your conversions
You work hard on your newsletter and deliver value with each and every one you send out, but your visitors aren’t signing up. That’s because people today are protective of their inboxes. They aren’t going to just sign up to your newsletter without a compelling reason.
Here’s what to do: Prompt AI to brainstorm your newsletter’s USP for you. This is what ChatGPT 3.5, aka GPT-3.5, created for me when I used the AI copywriting prompts I’m about to teach you:
To show you what you can do with that list, I used a few of those suggestions to revise the newsletter opt-in for the magazine, UPPERCASE:
Here’s how to use GPT-3.5 to get similar results for your business or client.
Step 1: Prompt GPT-3.5 to brainstorm some USPs for your newsletter
The goal of Step 1 is to ask GPT-3.5 to give you a list of USP ideas for your newsletter from the data you give it.
In GPT-3.5, prompt it to brainstorm a list of USPs for your newsletter. The more information you “seed” in your chat (or in other words, the more information you provide about your newsletter and its purpose and the value it delivers), the more data GPT-3.5 will have to work with so it can give you more relevant responses. I copied and pasted the seed data in the prompt from the UPPERCASE website and made minor edits to suit the prompt.
Brainstorm for me at least { desired number } value propositions for my email newsletter. { Include any other information that you think will help GPT-3.5 give you more personalized suggestions. }
Tell GPT-3.5 when, and how often, you’ll be sending the newsletter. Include other information such as any special offers or discounts subscribers will get for signing up, any “insider scoop” you’ll make exclusive to subscribers, and any other details you think your subscribers would want to know about what your newsletter will deliver.
Within a minute, AI generated the following for me:
Access the chat here.
Step 2: Use your list of USPs to write your newsletter opt-in copy
Next, you’re going to use the list of USPs GPT-3.5 gives you.
I used the second, third and fourth USPs that ChatGPT-3.5 suggested word for word to revise the newsletter opt-in on the UPPERCASE homepage:
I tried this AI prompt for a few different products. Here’s what happened.
Mary’s Brigadeiro is a chocolate store in Toronto, Canada. Their website has a newsletter signup in the site’s footer and a pop-up. I prompted ChatGPT 3.5 to brainstorm 10 USPs for the Mary Brigadeiro newsletter and included copy I copied and pasted from their About Us page.
Access the chat here.
I applied the first and second suggestions, with some editing, to the newsletter signup in the footer:
Use GPT-3.5 to help you come up with different USPs for your email newsletter that you can use to test individually or mix up and combine. Remember to “seed” more data about your newsletter into the chat to get more relevant USP suggestions for your newsletter opt-in copy.
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