• No more inconsistent and confusing brand voice or brand messaging
  • For Marketers, Copywriters, Designers, Founders
  • Takes a mere 2 minutes 🎉

Maintaining consistency and clarity around your brand voice can be tough. Especially since everyone from the CEO to the marketing intern will have an opinion about it.

Your sales deck says one thing, but your marketing brochure says another.

Your website speaks to visitors one way, but your emails have a completely different voice.

Confused messaging compounds and things get messy pretty fast.

So you try and come up with brand voice guidelines. But those “quick” sprints become months of work you can’t turn into actually useful brand voice materials.

Creating brand voice guidelines that differentiate you doesn’t have to be that hard.

Here’s what to do: Prompt ChatGPT to create your brand voice guidelines for you. This is part of what it created for me when I used the AI copywriting prompts I’m about to teach you:

ChatGPT generated brand guidelines

You can view the whole chat here.

Here’s how to use ChatGPT (Browse with Bing or WebPilot plugin models) to get similar results for the brand voice of your business or client.

Step 1: Before getting into brand voice, tell ChatGPT to wear the shoes of a copywriter.

First we need to give ChatGPT some context, so it can enter the right “frame of mind” and give us more relevant results.

In ChatGPT, enter the following prompt:

Asking ChatGPT to wear the shoes of a copywriter

Copy paste this prompt:

You are a conversion copywriter, expert in decision making, persuasion, psychology, behavioral economics, marketing, sales, UX design, customer experience, branding, and conversion rate optimization. Pretend that you are also highly empathetic and understand how people think and what makes them tick. You can easily and expertly detect human behavior, thoughts, and needs based on language.

ChatGPT will reply to acknowledge your request.

Step 2: Ask ChatGPT 4 to create your brand guidelines.

Next, we’re going to ask ChatGPT 4 to quickly browse your site (for this example I used https://www.supportshepherd.com/) and gather ideas on the copy. Then we’ll give it a simple, structured prompt so it can create our brand voice guidelines.

In ChatGPT, enter the following prompt:

Prompting ChatGPT to create brand voice guidelines

Copy paste this prompt:

We have to prepare some slides for [URL] after having written new copy for them. Browse the site just to get some context on the company and product.

You're an expert on human emotions, behavior, and language. You can easily and expertly detect personality, thoughts, subtle style and voice details, including mimicking any voice, tone, style, jargon and sentiment of any text. Based on the copy on the website, generate brand voice and tone guidelines. Include the following, in this order as bullet points: 

- Introduction: What are brand voice & tone guidelines, what’s their purpose, how they help and why we’re using them.
- 3 or 4 Voice & Tone Guiding principles that help bring the brand to life
- For each of the guiding principles list: What it means, How it affects our writing, Example copy, What not to do in the copy, and examples of incorrect copy.
- Vocabulary: describe the word word choice so others, even non copywriters, can mirror it
- Tone: describe the emotion in the copy so others, even non copywriters, can mirror it
- Cadence: describe the rhythm of the writing so others, even non copywriters, can mirror it

Note: Credit to Sam Woods for the “human emotions, behavior and language expert” part of this prompt. This snippet will help us extract even more specific voice and tone insights from the copy.

Step 3: Get your brand guidelines, and tweak them as needed.

Within a few seconds, ChatGPT generated my brand voice and tone guidelines for me:

Here’s the full chat again.

All you need to do now is to just copy-paste your brand voice guide into your PowerPoint or Google Slides deck, and you’re done.

If the writing doesn’t exactly mirror your presentation style, you can ask ChatGPT to “rewrite it in a more casual/professional/fun way” and adjust as you go.

Note: You might want to test a couple of variants of the prompt to see what results you get as the web browsing capabilities of ChatGPT are constantly evolving. For example, test giving it multiple URLs rather than just your homepage’s (maybe you know your About us page clearly conveys your voice, so share that). Or alternatively you could share not a URL but the actual copy. As always test and experiment to see what works best for you.

I tried this brand voice AI prompt for an entirely different company. Here’s what happened.

Stepping away from a service platform type of business, I wanted to see how this prompt worked to create brand guidelines for an ecommerce website.

The results were in line with what I expected:

You can view the full chat here.

Need help bringing these guidelines to life on your website? Check out this handy guide.