NEW! See how real people get paid to write copy that converts. With The Rich Writer Series of ebooks.

For founders, freelancers and copywriters everywhere:

Now available! The copywriting books that started our $3.5M business (and helped 10K+ startups write stellar copy)...

In 2011, Copyhackers launched on Hackers News (news.ycombinator.com) with a series of three ebooks. We sold more than 1000 ebook bundles in 3 days. And now we’ve updated those Copyhackers Classics… and added new books to help you turn your copywriting skills into a side hustle or full-time freelance gig.

Get your copies directly from us. Or shop on Amazon.

Copyhackers training is used and trusted by…

We're honored that Copyhackers training is used and trusted by…

The gold standard of conversion copywriting books

Every single copywriter who tells you to find your message using “voice of customer” data has learned that from this book. Whether directly or indirectly.

By far our most popular ebook, “Where Stellar Messages Come From” is your complete introduction to writing copy that converts by listening to your customers.

Or get it on Amazon

Headlines are freaking everything. I'll show you how to write them like it's your job. (Because it is.)

The reason I wrote this book is because headlines are so so so so so critical to people understanding what you do… and yet all the SaaS and ecommerce brands I was working with were getting their headlines entirely wrong.

This ebook walks you through what makes a great headline for modern websites. How can you stop visitors in their tracks and keep them reading? I’ll show you how.

Also available on Amazon

How're you gonna convert online without clicking buttons? You aren't. So make those buttons click-worthy!

Though small in physical size, your button is the site of conversion on your page. You cannot convert online without clicking at least one button. And anyone that tells you a button is “just” micro-copy or that button tests are “a waste of time” is out to lunch. Stop listening to them. Buy this button copywriting book, read it and act on it.

Also available on Amazon

“Where Stellar Messages Come From is one of those books you'll want to come back to over and over again. Not only will this book give you the tools you need to excavate messaging gold, but it will also give you the confidence to write copy that will outperform controls and set new benchmarks.

Never again will you sit down and wonder where to start a sales page or an email sequence. You'll know exactly what to write and why a word should go on a page.”

“This is a classic read for ALL copywriters. Joanna succinctly explains how to construct the right message for the right audience. Learning those fundamentals by heart will go a long way throughout your copywriting career. Whether you’re new to the copy game or looking to brush up on your copy chops, this ebook is a must-add to your reading list.”

“Don't "guess" a single word of copy without reading this first. My sales page conversion rates jumped from 4% to 11.9% using this research method. If you write copy for clients or executives in your company, it helps them understand how important client-centered copy is to bottom line sales. Otherwise, you're just throwing spaghetti on the wall to see what sticks.”

“There is no doubt that Copyhackers is the Harvard of copywriting, and this book is the perfect starting point for learning what A-list copywriters are doing.

You’ll learn how voice of customer data is crucial when writing copy and you’ll be able to identify swipe-worthy messages in the clutter. So that you can fill your sales page, email or website with the most effective words to convert your reader.”

“Joanna's books are definitely for busy founders and marketers. Bought all of them and implemented in the same week. Didn't need all of the marketing fluff. Joanna wrote actionable and fun books. And this one is the foundation."

"Really helpful book that talks about how to write and format the headlines and subheadings of your online writing. It's an easy read and it teaches you how to make your writing stand out and grab the attention of your intended audience. Check it out!"

"Lots of stuff is common stuff you can find online, but i always think if i can get one big idea out of it, it is worth the money. I got ONE big idea out of it that made my concept stronger. So, thank you very much Joanna!"

Or get them on Amazon

For ANYONE that writes copy

Master Messaging. With
The Copyhackers Classics.

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Get your hands on the only copywriting guides written exclusively to improve conversions.

You’ll use these bite-sized guides to craft conversion-critical copy like headlines, websites, and long-form sales pages. So you can eliminate guesswork. And become a master of writing messages that sell.

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.

When you’re ready to unleash your copywriting skills on a world of clients…

See how real people get paid to write copy that converts. With
The Rich Writer Series of ebooks.

Go from fresh side hustler to six-figure freelancer with the Rich Writer Series of freelance copywriting books as your guide.

Get the tools you need to make great money writing copy. Even if you’ve never worked in marketing. Don’t have a portfolio. Or can’t confidently explain what copywriting is… yet.

Your client-getting handbook when you're just starting out

To make your first $1000 as a freelancer, you need to find people that will pay you to write. This book shows you how to do just that.

We surveyed 100 freelancers to unearth the most reliable strategies for making your first $1000. Use ‘em to get your first invoice paid in the next 7 days. Even if you’ve never written a word of copy.

BONUS Video Series: Get tips and tricks directly from freelancing folks who’ve already earned their first $1000 with a copywriting side hustle.

Or get it on Amazon

Your how-to guide to becoming a full-time freelance copywriter

What if freelance copywriting could be your main source of income, allowing you to quit that 9-5 and live life on your terms? It can. And Your First $5000 Month will show you how.

Get the secrets to gain freedom and flexibility in your copywriting business from Joanna Wiebe’s latest book.

Or get it on Amazon

Your rare glimpse into how top-earning freelancers created their copywriting businesses

The Six-Figure Freelance Copywriter gives you an exclusive look into the strategies and methods freelancers used to surpass the $100,000 mark.

Each six-figure story is unique. Each will fuel your drive and demonstrate that there are many routes to a rewarding, six-figure freelance writing career…and it’s closer than you think.

Or get it on Amazon

“I wish I had this book years ago! When I was pondering if I should quit my (high-benefit low-satisfaction) job... I eventually did, but if I had read this book I would have done it so much sooner!

If you're thinking about starting your freelance business, this is the book you should read!

Actionable, inspiring, and bs-free...”

"This book is a quick read, and it's filled with solid practices to help any kind of freelancer manage time better, scale his/her income, and achieve a healthier work/life balance. Highly recommended to anyone who's serious about working for themselves."

"Like most advice from Joanna Wiebe, this book won't steer you wrong. But what makes it truly valuable is that it gives you a clear roadmap to earning 5k and above.

Every single page is dripping with actionable advice and tips. If you take notes (or copy-paste them) on every chapter you'll end up with a step-by-step guide on how to grow your copywriting business and become a true professional...if that's what you want.

And if you're not a notetaker, just read through the book because there's a 15-step, done-for-you action item list at the end.

All-in-all, I found this book very useful and I feel like this book alone is all I need to up my copywriting business if I just wash, rinse, and repeat.

TL;DR:

Great read.
Insanely actionable advice."

“I loved the previous book, "Your First $1000," and book number two is just as good. This book takes you through all the necessary actions you can take to reach a consistent income as a freelance copywriter. Highly recommended!”

“I liked the templates, scripts, checklists and summaries of how to get clients. Good buy."

"This is an amazing guide book I've read and I needed the most.

The book answers all of your questions for someone who is starting out as a copywriter.

When I was reading it, I'll have next question in my mind.

And to my surprise it's right next there...

Joanna is writer+mind reader. 💯

10X Value."

"Lots of stuff is common stuff you can find online, but i always think if i can get one big idea out of it, it is worth the money. I got ONE big idea out of it that made my concept stronger. So, thank you very much Joanna!"

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.

NEW! See how real people get paid to write copy that converts. With The Rich Writer Series of ebooks.

Now available! The copywriting books that started our $3.5M business (and helped 10K+ startups write stellar copy)...

Copyhackers training is used and trusted by…

We're honored that Copyhackers training is used and trusted by…

The gold standard of conversion copywriting books

Headlines are freaking everything. I'll show you how to write them like it's your job. (Because it is.)

How're you gonna convert online without clicking buttons? You aren't. So make those buttons click-worthy!

Master Messaging. With The Copyhackers Classics.

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

See how real people get paid to write copy that converts. With The Rich Writer Series of ebooks.

Your client-getting handbook when you're just starting out

Your how-to guide to becoming a full-time freelance copywriter

Your rare glimpse into how top-earning freelancers created their copywriting businesses

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Master Messaging. With
The Copyhackers Classics.

See how real people get paid to write copy that converts. With
The Rich Writer Series of ebooks.