Anita's six-figure advice for you: Always be communicating
“I’m just constantly communicating. I don’t make clients log into something or ask them to bookmark a page for updates. I’m always communicating. And they appreciate that.”
As a freelance copywriter, you’re going to make a lot of marketing and business development moves – which is great. But what Anita doesn’t want you to underestimate is the power of what she believes to be one of her most useful business moves:
Always be communicating.
Most business owners have experienced the frustration of having to chase freelancers because they don’t know what’s happening with the project.
If you clearly communicate what they can expect at each stage and make it easy for them to get project updates – along with other intangibles that set you apart from your competition – your clients are far more likely to come back to you for more work and refer you.
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