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Jess

Kiernan

The Power of Tenacious Honesty

Jess Kiernan is a Positioning Strategist and Conversion Copywriter. She specializes in web copy that converts traffic into leads and sales. And she is probably the only six-figure freelancer I’ve hired who is honest about the fact she sometimes pushes back deadlines.

Of course, Jess doesn’t advocate for pushing back deadlines. And she admits that things would probably be easier if she were a bit more systems-orientated. However, being laid-back hasn’t held Jess back from building a healthy six-figure business she loves. And if you have shit going on, that means you need a little extra buffer to write fantastic copy for clients, Jess insists you don’t need to settle for anything less than six figures, either.

From the language on her website to her untraditional 48-hour VIP Day, there are so many examples of how Jess has engineered her business to minimize stress and maximize enjoyment.

Jess

Kiernan

The Power of Tenacious Honesty

Jess Kiernan is a Positioning Strategist and Conversion Copywriter. She specializes in web copy that converts traffic into leads and sales. And she is probably the only six-figure freelancer I’ve hired who is honest about the fact she sometimes pushes back deadlines.

Of course, Jess doesn’t advocate for pushing back deadlines. And she admits that things would probably be easier if she were a bit more systems-orientated. However, being laid-back hasn’t held Jess back from building a healthy six-figure business she loves. And if you have shit going on, that means you need a little extra buffer to write fantastic copy for clients, Jess insists you don’t need to settle for anything less than six figures, either.

From the language on her website to her untraditional 48-hour VIP Day, there are so many examples of how Jess has engineered her business to minimize stress and maximize enjoyment.

Jess Kiernan

The Power of Tenacious Honesty

Jess Kiernan is a Positioning Strategist and Conversion Copywriter. She specializes in web copy that converts traffic into leads and sales. And she is probably the only six-figure freelancer I’ve hired who is honest about the fact she sometimes pushes back deadlines.

Of course, Jess doesn’t advocate for pushing back deadlines. And she admits that things would probably be easier if she were a bit more systems-orientated. However, being laid-back hasn’t held Jess back from building a healthy six-figure business she loves. And if you have shit going on, that means you need a little extra buffer to write fantastic copy for clients, Jess insists you don’t need to settle for anything less than six figures, either.

From the language on her website to her untraditional 48-hour VIP Day, there are so many examples of how Jess has engineered her business to minimize stress and maximize enjoyment.

Jess' six-figure advice for you: Always address the elephant in the room

“Bring the empathy skills you develop as a copywriter into your client management. Have self-awareness and communicate that self-awareness to the client. Acknowledge the elephant in the room.”

Being a six-figure freelance copywriter doesn’t mean you have to be perfect all the time. It’s okay to make mistakes. You’re only human.

But if you make a mistake or suspect you might miss a deadline, Jess encourages you to be honest with your clients and address the elephant in the room sooner rather than later. Unexpected honesty makes it easy for them to like and trust you.

Also, extend empathy to your clients. If they can see you understand how a mistake has impacted them, they’ll come out of the situation with even more trust.

Jess’ six-figure takeaway: Always address the elephant in the room

“Bring the empathy skills you develop as a copywriter into your client management. Have self-awareness and communicate that self-awareness to the client. Acknowledge the elephant in the room.”

Being a six-figure freelance copywriter doesn’t mean you have to be perfect all the time. It’s okay to make mistakes. You’re only human.

But if you make a mistake or suspect you might miss a deadline, Jess encourages you to be honest with your clients and address the elephant in the room sooner rather than later. Unexpected honesty makes it easy for them to like and trust you.

Also, extend empathy to your clients. If they can see you understand how a mistake has impacted them, they’ll come out of the situation with even more trust.

Jess’ six-figure takeaway: Always address the elephant in the room

“Bring the empathy skills you develop as a copywriter into your client management. Have self-awareness and communicate that self-awareness to the client. Acknowledge the elephant in the room.”

Being a six-figure freelance copywriter doesn’t mean you have to be perfect all the time. It’s okay to make mistakes. You’re only human.

But if you make a mistake or suspect you might miss a deadline, Jess encourages you to be honest with your clients and address the elephant in the room sooner rather than later. Unexpected honesty makes it easy for them to like and trust you.

Also, extend empathy to your clients. If they can see you understand how a mistake has impacted them, they’ll come out of the situation with even more trust.

Where to find Jess online

 

Website: https://wallabycopy.com

LinkedIn: https://www.linkedin.com/in/jess-kiernan/

Coaching: https://www.wallabycopy.com/copy-chiefing

Where to find Jess online

 

Website: https://wallabycopy.com

LinkedIn: https://www.linkedin.com/in/jess-kiernan/

Coaching: https://www.wallabycopy.com/copy-chiefing

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