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Conversion Copywriting Case Study: A/B Testing the Crazy Egg Home Page

How I Optimized the Crazy Egg Home Page:
A Conversion Copywriting Case Study

In the summer of 2013, Hiten Shah hired me to rewrite the Crazy Egg home page, which had famously been optimized by Conversion Rate Experts. I took that mondo challenge… and we tested 4 treatments, one of which beat the uber-strong control by a solid 13%. Wanna see how I did it? Check out this video case study…

Neil Patel discussed this copy optimization project in this blog post

[Tweet “I’m watching joanna @copyhackers teach how she optimized Crazy Egg’s copy: “]

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