Real talk: Between post-pandemic economic uncertainty and the advent of AI, businesses are relying on fewer people to do better work. If your content team is asking for training or if you’ve recently inherited a newer content team, the easiest and fastest way to get them what they need is with professional training from Copyhackers, the world’s most trusted copywriting teachers.
Ads, emails, pages, SMS and chat flows – your content creators need to know how to do it all. And do it well. With changes to algorithms and rules happening on a near-constant basis.
✓ Organic: Collaborating with SEO leads to craft blog posts, social posts and ebooks
✓ Paid: Collaborating with media buyers and marketers to craft ads
✓ CRO: Collaborating with growth leaders to write headlines and heroes that reduce bounce
✓ Web: Crafting single pages for multiple audiences
✓ Email: Crafting single emails for multiple audiences
✓ Research: Finding and shaping messages that perform
✓ CRO: Transforming weak offers into strong converters
✓ Diplomacy: Balancing SEO, CRO, Brand and UX
✓ Technical: Moving swiftly from planning emails based on tag-based triggers to writing copy for spiders
✓ Growth: Selling without “being salesy”
✓ Brand: Staying on brand and developing brand voice
✓ CRO: Driving or translating persuasive architecture in page and email message layouts
✓ Creative: Concepting, ideation and brainstorming
✓ Interpreting: Converting high-level briefs into strong solutions and persuasive copy
✓ Relevance: Staying ahead of new practices across channels
✓ Diplomacy: Managing team dynamics and feedback
✓ Brand: Solving for consistency while keeping messages fresh
✓ Acumen: Advocating for the customer while meeting often conflicting business goals
If performance-focused copywriting and content came naturally, brands from AWS to Wistia wouldn’t ask us to train their very clever team members. And if AI was replacing strategic copywriters, our founder Jo wouldn’t still be recruited, regularly, to lead copy teams from AirBnb to Masterclass. And if businesses didn’t have a lot riding on their teams doing exceptional brand, marketing and CRO work, you wouldn’t be here.
Fractional content leadership was born when Bitly asked us for custom training. Copy School Professional was born when AWS asked us for ongoing training. What will our conversation with you create?
Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.
For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s directly trained teams at 50+ brands, including Google. And she’s coached thousands of freelance copywriters on their rise to copywriting mastery.
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