Month: February 2014

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If You Think All Bullet Lists Are Created Equal, This Data Will Change Your Mind

A bullet list is the go-to formatting “style” for scannable web copy. But all bullets lists are not created the same, as this A/B test on Precision Nutrition shows. Click to see what happened – and what you should be testing next.

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  • 1328 Total views
  • 328 Publishers linked

How I Optimized the Crazy Egg Home Page

Beating a bad page is pretty easy… but how do you push your copy and design further to outperform a proven winning page… by 13%? Check out this case study to see.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

The conversion glow-up your SaaS pricing page is begging for Read more
Where do I start when I want to optimize an email automation? Read more
I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users. Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How To Write Emails: The Conversion Copywriter’s Approach Read more
Simplifying User Journey vs User Flow for Newbies Read more

Growth Marketing

The conversion glow-up your SaaS pricing page is begging for Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more
Tool roundup: Best email marketing software for small businesses Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more

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