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Anna Sarayna

Anna Sarayna writes about copywriting, conversion, sales, persuasion and usability for Copyhackers. She serves clients and writes more about similar topics - with interesting takes - at AFIWI Marketing
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28 Results Found

Your guide to SMS marketing: Tools and tips for your next campaign

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email marketing, SMS marketing is permission […]

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  • 1328 Total views
  • 328 Publishers linked

Tool roundup: Best email marketing software for small businesses

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

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  • 1328 Total views
  • 328 Publishers linked

5 key elements of high converting landing pages (with examples)

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

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  • 1328 Total views
  • 328 Publishers linked

8 lead generation ideas you can use to grow your email list

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to grow your email list, with examples.

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  • 1328 Total views
  • 328 Publishers linked

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7 ways to grow your email list (if you’re a new coach)

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

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  • 1328 Total views
  • 328 Publishers linked

The email click-through rate formula recommended by ActiveCampaign

Use ActiveCampaign’s email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.

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  • 1328 Total views
  • 328 Publishers linked

What it says about you when you call it “user journey” instead of “funnel”

A user journey is a more detailed variation of a sales funnel. Here’s why you should use this approach in your marketing instead.

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  • 1328 Total views
  • 328 Publishers linked

The top 5 Conversion XL articles to improve your copywriting

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here’s a roundup of the top 5 copywriting articles on the blog.

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  • 1328 Total views
  • 328 Publishers linked

3 value proposition formulas to differentiate your brand

These value proposition formulas with examples will help you craft your own. Use them instead of starting from a blank page.

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  • 1328 Total views
  • 328 Publishers linked

Use this value proposition formula to get more yeses

The value-specific value proposition formula is an effective way to say why prospects should choose you. Here’s how it’s done (with examples).

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  • 1328 Total views
  • 328 Publishers linked

What is a value proposition? Plus 5 tips to write your own

An effective value proposition will set you apart from the competition and convert prospects. Learn how to write your own with these tips.

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  • 1328 Total views
  • 328 Publishers linked

How to increase open rates using DMARC authentication

Increase your open rates and improve your deliverability by authenticating your domain with SPF, DKIM, and DMARC.

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  • 1328 Total views
  • 328 Publishers linked

Email CTRs: How welcome emails differ from nurture emails

Email CTRs vary by email type and industry. Learn what makes email CTR different for welcome emails and nurture emails.

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  • 1328 Total views
  • 328 Publishers linked

What does click thru rate mean? Understanding CTR for PPC ads

Understand what Click Thru Rate (CTR) is and learn industry CTR averages. Plus get tips to help you improve your ad copy (and increase CTR).

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  • 1328 Total views
  • 328 Publishers linked

A user journey example if you’re new to the term “user journey”

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.

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  • 1328 Total views
  • 328 Publishers linked

Website copywriting 101: A guide to writing for the web

Website copywriting is the process of writing words to drive action on a website. Get useful tips and examples of great website copy.

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  • 1328 Total views
  • 328 Publishers linked

What are the best CTAs for your emails? (Examples included)

The best CTAs for your emails are short, include action words, and utilize buttons. This articles covers more tips and includes examples.

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  • 1328 Total views
  • 328 Publishers linked

Improve conversion rates in emails with these 3 techniques

If you want to improve conversion rates in your emails, here are 3 science-based sales techniques you can try.

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  • 1328 Total views
  • 328 Publishers linked

Newsletter copywriting 101: useful tips to get you started

Get the essential newsletter copywriting tips you need to grow an engaged audience primed to buy your offer. Examples included!

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  • 1328 Total views
  • 328 Publishers linked

Do countdown timers even work? Understanding urgency in 2022

Countdown timers can be an effective sales email tactic when used in moderation. Here are some tips for best results in your email campaigns.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
29 Quotes That Perfectly Explain What Copywriting Means Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more

Growth Marketing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more

Freelancing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more

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