Anna Sarayna

Copywriting is the best side hustle for writers in 2023. Discover why it may be a good fit for you, plus how to get started.

If you’re looking for ways to make money online in 2023 this list has 7 solid side hustles with specific tips and resources to get started.

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email marketing, SMS marketing is permission […]

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to grow your email list, with examples.

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

Use ActiveCampaign’s email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.

A user journey is a more detailed variation of a sales funnel. Here’s why you should use this approach in your marketing instead.

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here’s a roundup of the top 5 copywriting articles on the blog.

These value proposition formulas with examples will help you craft your own. Use them instead of starting from a blank page.

The value-specific value proposition formula is an effective way to say why prospects should choose you. Here’s how it’s done (with examples).

An effective value proposition will set you apart from the competition and convert prospects. Learn how to write your own with these tips.

Increase your open rates and improve your deliverability by authenticating your domain with SPF, DKIM, and DMARC.

Email CTRs vary by email type and industry. Learn what makes email CTR different for welcome emails and nurture emails.

Understand what Click Thru Rate (CTR) is and learn industry CTR averages. Plus get tips to help you improve your ad copy (and increase CTR).

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.

Website copywriting is the process of writing words to drive action on a website. Get useful tips and examples of great website copy.

The best CTAs for your emails are short, include action words, and utilize buttons. This articles covers more tips and includes examples.

If you want to improve conversion rates in your emails, here are 3 science-based sales techniques you can try.