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Michelle Chow

Michelle Chow writes about copywriting, conversion, sales, persuasion and usability for Copyhackers. She serves clients and writes more about similar topics - with interesting takes – at Copy by Michelle.
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28 Results Found

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen.

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal.

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  • 1328 Total views
  • 328 Publishers linked

Demand generation vs lead generation: Do you need both?

Demand generation vs lead generation? Which should you use? You could be missing out on some qualified leads if you’re not using both.

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  • 1328 Total views
  • 328 Publishers linked

Best copywriting niches for new freelancers

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2023.

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  • 1328 Total views
  • 328 Publishers linked

Attention Interest Desire Action: Use this to get, and keep, people reading

Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer journey.

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  • 1328 Total views
  • 328 Publishers linked

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Facebook ad strategy. 5 Ideas to use in your 2023 Facebook campaigns.

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

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  • 1328 Total views
  • 328 Publishers linked

6 best landing page builders for generating conversions

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page easily and quickly.

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  • 1328 Total views
  • 328 Publishers linked

Running a headline test? Use these tools to perfect your headline

A headline test gets the first impressions your readers have and it will give you a direction to follow when optimizing your new headline.

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  • 1328 Total views
  • 328 Publishers linked

Snackable content: What it is and how to make it (with examples)

Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.

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  • 1328 Total views
  • 328 Publishers linked

What is direct response copywriting? Lessons we still use today.

What is direct response copywriting? New post shares what it is and how it’s still used in print and digital copywriting techniques today.

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  • 1328 Total views
  • 328 Publishers linked

5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From

Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I found most helpful.

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  • 1328 Total views
  • 328 Publishers linked

5 headline formulas to test on your home page today

Headline formulas are a great way to generate lots of ideas and catch your visitors’ attention when they land on your home page.

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  • 1328 Total views
  • 328 Publishers linked

Write emails for money: Start bringing in cash with these tips

Want to write emails for money? Here’s advice from copywriters who are already writing emails & making moolah.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting jobs: How to find them if you’re a new freelancer

Trying to find a copywriting job as a new freelancer? Here’s some places to start in your journey to becoming a well-paid copywriter.

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  • 1328 Total views
  • 328 Publishers linked

Writing emails for money: Can you make a living doing this?

Can you really make a living writing emails for money? Definitely. See copywriters who specialize in this and what kinds of emails they sell.

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  • 1328 Total views
  • 328 Publishers linked

Can brand voice be your differentiator? If it’s unique enough.

Can brand voice be your differentiator? It can be if it’s different than other businesses in your space and speaks to your ideal clients.

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  • 1328 Total views
  • 328 Publishers linked

Trust signals boost conversions. Use them to back your copy.

Trust signals can boost conversions and they’re a top reason people feel confident in their buying decision. But, only when used effectively.

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  • 1328 Total views
  • 328 Publishers linked

Analytics questions all copywriters should ask their clients

What analytics questions should you ask your clients? Here’s what to ask and why you need this data to do your job as a copywriter.

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  • 1328 Total views
  • 328 Publishers linked

Copywriters and messaging strategy. How involved do you get?

How involved should copywriters get in messaging strategy? Learn what you need to ask before writing any copy and if strategy is your job.

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  • 1328 Total views
  • 328 Publishers linked

Copywriters you can hire to increase your conversions in 2022.

Looking to hire copywriters for your brand? Check out this list to see who can help you fulfill your business goals for 2022.

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  • 1328 Total views
  • 328 Publishers linked

404 page examples you need to see before writing your own.

404 pages are often wasted space. Here are some 404 page examples that’ll get you thinking about how to surprise and delight your visitors.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

Best copywriting niches for new freelancers Read more
3 value proposition formulas to differentiate your brand Read more
5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From Read more
What is direct response copywriting? Lessons we still use today. Read more
The top 5 Conversion XL articles to improve your copywriting Read more
Snackable content: What it is and how to make it (with examples) Read more

Growth Marketing

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
7 ways to grow your email list (if you’re a new coach) Read more
8 lead generation ideas you can use to grow your email list Read more
5 key elements of high converting landing pages (with examples) Read more
Tool roundup: Best email marketing software for small businesses Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

Best copywriting niches for new freelancers Read more
3 value proposition formulas to differentiate your brand Read more
5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From Read more
What is direct response copywriting? Lessons we still use today. Read more
Snackable content: What it is and how to make it (with examples) Read more
Running a headline test? Use these tools to perfect your headline Read more

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