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Michelle Chow

Michelle Chow writes about copywriting, conversion, sales, persuasion and usability for Copyhackers. She serves clients and writes more about similar topics - with interesting takes – at Copy by Michelle.
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11 Results Found

Copywriters and messaging strategy. How involved do you get?

How involved should copywriters get in messaging strategy? Learn what you need to ask before writing any copy and if strategy is your job.

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Copywriters you can hire to increase your conversions in 2022.

Looking to hire copywriters for your brand? Check out this list to see who can help you fulfill your business goals for 2022.

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  • 1328 Total views
  • 328 Publishers linked

404 page examples you need to see before writing your own.

404 pages are often wasted space. Here are some 404 page examples that’ll get you thinking about how to surprise and delight your visitors.

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  • 1328 Total views
  • 328 Publishers linked

Conversion copy course takeaways: Lessons that stuck with me

Four takeaways from the Copyhackers’ free conversion copy course. The lessons I learned and how they impacted my copywriting skills.

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  • 1328 Total views
  • 328 Publishers linked

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Poo-Pourri commercials: Creating a stink-free brand voice.

What Poo-Pourri commercials can teach us about brand voice. And how you can use the same techniques in developing your brand voice.

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  • 1328 Total views
  • 328 Publishers linked

What is a leading question? How to avoid bias in research.

What is a leading question? Learn how to ask the right questions so your respondents answer honestly and your research data is reliable.

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  • 1328 Total views
  • 328 Publishers linked

Messaging strategies: An advanced look at your brand’s message

Advancing your messaging strategies shows how your brand stands out from the marketplace. Learn how to up-level your strategy in this post.

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  • 1328 Total views
  • 328 Publishers linked

Messaging strategy 101: How to think first, then write.

Your messaging strategy outlines the guiding principles your brand follows. Here’s what you need to get yours started today.

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What is an open-ended question? How to use them in your research.

Open-ended questions allow the respondent to answer in their own words. Learn how to write them and use them to get clear on your messaging.

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  • 1328 Total views
  • 328 Publishers linked

What are psychographics? How they make your copy better.

Psychographics studies the ‘why’ behind your customers’ buying choices. Here’s how to find the data and use it to write better copy.

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  • 328 Publishers linked

Are you a content writer or copywriter? There’s a difference. And it matters.

Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more
The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more

Growth Marketing

COVID Memes: Why we’re using laughter to get us through a pandemic Read more
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more

Freelancing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more

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