Michelle Chow

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal.

Demand generation vs lead generation? Which should you use? You could be missing out on some qualified leads if you’re not using both.

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2023.

Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer journey.

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page easily and quickly.

A headline test gets the first impressions your readers have and it will give you a direction to follow when optimizing your new headline.

Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.

What is direct response copywriting? New post shares what it is and how it’s still used in print and digital copywriting techniques today.

Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I found most helpful.

Headline formulas are a great way to generate lots of ideas and catch your visitors’ attention when they land on your home page.

Want to write emails for money? Here’s advice from copywriters who are already writing emails & making moolah.

Trying to find a copywriting job as a new freelancer? Here’s some places to start in your journey to becoming a well-paid copywriter.

Can you really make a living writing emails for money? Definitely. See copywriters who specialize in this and what kinds of emails they sell.

Can brand voice be your differentiator? It can be if it’s different than other businesses in your space and speaks to your ideal clients.

Trust signals can boost conversions and they’re a top reason people feel confident in their buying decision. But, only when used effectively.

What analytics questions should you ask your clients? Here’s what to ask and why you need this data to do your job as a copywriter.

How involved should copywriters get in messaging strategy? Learn what you need to ask before writing any copy and if strategy is your job.

Looking to hire copywriters for your brand? Check out this list to see who can help you fulfill your business goals for 2022.

404 pages are often wasted space. Here are some 404 page examples that’ll get you thinking about how to surprise and delight your visitors.