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Michelle Chow

Michelle Chow writes about copywriting, conversion, sales, persuasion and usability for Copyhackers. She serves clients and writes more about similar topics - with interesting takes – at Copy by Michelle.
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25 Results Found

Meta ads strategy. Ideas to use in your 2023 campaigns.

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

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5 best landing page builders for generating conversions

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page easily and quickly.

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  • 1328 Total views
  • 328 Publishers linked

Running a headline test? Use these tools to perfect your headline

A headline test gets the first impressions your readers have and it will give you a direction to follow when optimizing your new headline.

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  • 1328 Total views
  • 328 Publishers linked

Snackable content: What it is and how to make it (with examples)

Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.

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  • 1328 Total views
  • 328 Publishers linked

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What is direct response copywriting? Lessons we still use today.

What is direct response copywriting? New post shares what it is and how it’s still used in print and digital copywriting techniques today.

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5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From

Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I found most helpful.

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  • 328 Publishers linked

5 headline formulas to test on your home page today

Headline formulas are a great way to generate lots of ideas and catch your visitors’ attention when they land on your home page.

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  • 1328 Total views
  • 328 Publishers linked

Write emails for money: Start bringing in cash with these tips

Want to write emails for money? Here’s advice from copywriters who are already writing emails & making moolah.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting jobs: How to find them if you’re a new freelancer

Trying to find a copywriting job as a new freelancer? Here’s some places to start in your journey to becoming a well-paid copywriter.

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  • 328 Publishers linked

Writing emails for money: Can you make a living doing this?

Can you really make a living writing emails for money? Definitely. See copywriters who specialize in this and what kinds of emails they sell.

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  • 328 Publishers linked

Can brand voice be your differentiator? If it’s unique enough.

Can brand voice be your differentiator? It can be if it’s different than other businesses in your space and speaks to your ideal clients.

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Trust signals boost conversions. Use them to back your copy.

Trust signals can boost conversions and they’re a top reason people feel confident in their buying decision. But, only when used effectively.

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  • 1328 Total views
  • 328 Publishers linked

Analytics questions all copywriters should ask their clients

What analytics questions should you ask your clients? Here’s what to ask and why you need this data to do your job as a copywriter.

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  • 1328 Total views
  • 328 Publishers linked

Best copywriting niches in 2022 for new freelancers

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2022.

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  • 1328 Total views
  • 328 Publishers linked

Copywriters and messaging strategy. How involved do you get?

How involved should copywriters get in messaging strategy? Learn what you need to ask before writing any copy and if strategy is your job.

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  • 328 Publishers linked

Copywriters you can hire to increase your conversions in 2022.

Looking to hire copywriters for your brand? Check out this list to see who can help you fulfill your business goals for 2022.

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  • 1328 Total views
  • 328 Publishers linked

404 page examples you need to see before writing your own.

404 pages are often wasted space. Here are some 404 page examples that’ll get you thinking about how to surprise and delight your visitors.

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  • 1328 Total views
  • 328 Publishers linked

Conversion copy course takeaways: Lessons that stuck with me

Four takeaways from the Copyhackers’ free conversion copy course. The lessons I learned and how they impacted my copywriting skills.

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Poo-Pourri commercials: Creating a stink-free brand voice.

What Poo-Pourri commercials can teach us about brand voice. And how you can use the same techniques in developing your brand voice.

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  • 1328 Total views
  • 328 Publishers linked

What is a leading question? How to avoid bias in research.

What is a leading question? Learn how to ask the right questions so your respondents answer honestly and your research data is reliable.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
29 Quotes That Perfectly Explain What Copywriting Means Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more

Growth Marketing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more

Freelancing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more

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