Joanna Wiebe

Category

Hashtag

Keyword
103 Results Found

Breakthrough-or-bust emails

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

Read More
  • 1328 Total views
  • 328 Publishers linked

Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.

A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How do you know if the copywriter you’re thinking of hiring is going to be able to write a kick-ass sales page? We asked some of our fave online marketers about hiring freelancers.

Read More
  • 1328 Total views
  • 328 Publishers linked

We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

In this case study post, you’ll see how we rewrote Wistia’s SaaS onboarding emails (track 3) to bring in a big ol’ lift in paid conversions. Includes before-and-afters.

Read More
  • 1328 Total views
  • 328 Publishers linked

Today, We Are Fools. Happily. (Or why we built and are finally launching Airstory.)

After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we’re officially launching Airstory, the drag-and-drop document builder for teams. Here’s the rocky path that got us here.

Read More
  • 1328 Total views
  • 328 Publishers linked

Get to know our Amazing Authors

Joanna Wiebe
Joanna Wiebe
Author
View Profile
Lance Jones
Lance Jones
Author
View Profile
Amy Middleton
Amy Middleton
Author
View Profile

Note to Self, On Time Management

My time management has been shitty lately. (And by “lately” I mean “for the last 24 months or so.”) Here’s what people say I should do to get my calendar, schedule and life under control. You should probably take some of the advice in here, too.

Read More
  • 1328 Total views
  • 328 Publishers linked

I tried writing Facebook ads. Even I didn’t expect what I found.

Let me start with the bad news: with Facebook, images matter more than copy.   Images are everything in Facebook ads. Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance. Because of this, Consumer Acquisition recommends that – before you think about optimizing your ad […]

Read More
  • 1328 Total views
  • 328 Publishers linked

How do you turn great home page copy into killer home page copy? (Case Study)

You’ve got winning home page copy. Your A/B test data proves it. So now what? Do you leave it as is, knowing it’s gonna perform, or do you try to improve on it? In this post, we’ll show you how we developed split-test ideas to further optimize home page copy. Complete with test results.

Read More
  • 1328 Total views
  • 328 Publishers linked

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

How do you write home page copy that could possibly double the revenue for your site? In this post, we show you the 3 core copywriting principles we followed to optimize the home page copy for SweatBlock.com. So your copy actually stands a chance of connecting with prospects. And converting them to paying customers.

Read More
  • 1328 Total views
  • 328 Publishers linked

Here’s why it’s so hard to write convincing copy

Copywriting is broken. At least, it’s really bloody hard to write convincing copy in the current state of things. Let’s discuss the usefulness / uselessness of home pages and the problem of writing for scanning eyes.

Read More
  • 1328 Total views
  • 328 Publishers linked

Why Your Copy Needs to Pick a Fight

The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We’ve found that the benefits of writing copy that picks a fight with your competitors far outweighs the challenges. In this post, see the studies and examples that will help you decide: should your copy pick a fight?

Read More
  • 1328 Total views
  • 328 Publishers linked

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

The greatest, most prolific copywriters on the planet don’t start from scratch. Join the ranks of top copywriters – even if you aren’t a copywriter – by using copywriting formulas to write and optimize your words. We’ve got every single copywriting formula we could find in this one post.

Read More
  • 1328 Total views
  • 328 Publishers linked

The Question of Asking Questions

“Want to sell more books?” vs “Hi, I’m Tim Grahl” – these two headlines were split-test against one another on a pop-up. In this post, you’ll see which one outperformed the other and, importantly, why that might have been.

Read More
  • 1328 Total views
  • 328 Publishers linked

I use a Diva List. Every freelance copywriter should use a Diva List. Here’s why.

You’ve heard the saying, “The client turns on the lights.” That old idea makes your work feel less than valuable. As much as our clients make it possible for us to have a thriving business, we too make it possible for their businesses to thrive. Read this post to see how you can make yourself more desirable to prospective clients – so the convo isn’t about who’s helping whom more… but rather how they can hire you to work for them STAT.

Read More
  • 1328 Total views
  • 328 Publishers linked

How to write copy: A copywriting crash course by Mad Men (Infographic)

Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us again? How will we live without Peggy Olson to look up to and commiserate with? To make us feel better, we put together this infographic featuring top copy lessons from Don Draper, Peggy Olson, Freddy Rumsen, Michael Ginsberg and others.

Read More
  • 1328 Total views
  • 328 Publishers linked

Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out

You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.

Read More
  • 1328 Total views
  • 328 Publishers linked

Here is the one and only way to measure your copy’s converting power (infographic)

You want to measure the success – or failure – of your copy. But how the hell do you know how to measure it? Do you call all the copy on a page “bad” if the page isn’t converting? Or is only one element of your copy to blame? In this post, we’ll introduce you to the You Had One Job rule of conversion copywriting.

Read More
  • 1328 Total views
  • 328 Publishers linked

How to Write a Kickstarter Pitch

Trying to get backed on Kickstarter? You’ll need a pitch page – and a damn good one at that. But where do you even start? And how long does it need to be? And what’s your story? And should you demonstrate your product? And what if your product doesn’t lend itself well to demonstration?!!?! There are tons of questions that Kickstarter’s handbook doesn’t help with. So we analyzed top-performing Kickstarter pitches, which we present to you today. (Beware: it’s a meaty post.)

Read More
  • 1328 Total views
  • 328 Publishers linked

5 split tests that will change the way you think about reciprocity and persuasion

Reciprocity is the persuasion principle at play in most of our content marketing efforts and when we give out free trials. We’re banking on the idea that, if we do something generous for someone – such as giving them a free whitepaper, letting them try our software without entering their CC or writing super-helpful posts (ahem) – they will give back to us in kind. But if reciprocity is so powerful, why don’t more trial users convert? Why don’t more leads open our emails? And why don’t more readers comment on our posts?

Read More
  • 1328 Total views
  • 328 Publishers linked

New Year Challenge 4 of 4: Make Yourself Really, Really, Shockingly, Nauseatingly Uncomfortable

You can make yourself comfortable at home. When you’re trying to grow your business, you’ve gotta make yourself uncomfortable. That’s what we’re challenging ourselves to do in 2015, as effing painful as it sounds. Check out how – and why – we’re going to make ourselves uncomfortable by clicking to read this.

Read More
  • 1328 Total views
  • 328 Publishers linked

New Year Challenge 3 of 4: Stop Building Something That “May” Solve a Problem for People You Don’t Even Know

We watch enough Shark Tank and Dragon’s Den to know that a ton of products just aren’t meant to be. The timing isn’t right. Or the audience isn’t there. Or the product is just a product, not a solution – not a painkiller, vitamin or addictive drug. In this challenge, we do the extremely difficult… and ask you to think about what in your life needs to go but hasn’t yet.

Read More
  • 1328 Total views
  • 328 Publishers linked

Copywriting

Forget the Images: Long Facebook Ad Copy Works Read more
How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products Read more
Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture Read more
In Favor of Long, Image-light Ecommerce Emails Read more
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
Breakthrough-or-bust emails Read more

Growth Marketing

Forget the Images: Long Facebook Ad Copy Works Read more
Inclusive Buyer Personas: Where new product ideas live and growth happens Read more
I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned. Read more
The User-Centric Delight Audit for SaaS Read more
How I Turned Dozens of Bad Reviews into Hundreds of New Customers Read more
Breakthrough-or-bust emails Read more

Freelancing

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more
These client management techniques worked for Mad Men – will they work for you? Read more

Quick Tips

3 Customer Interview Techniques to Get Rich Customer Data Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

Get our new articles, tutorials and event info.

Join 50,000+ fine folks. Stay as long as you'd like. Unsubscribe anytime.