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Joanna Wiebe

The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers.
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Social Proof: 5 new studies that prove its continued persuasive power

Because social proof has become such a mainstay in marketing, it’s easy for marketers to grow numb to it. You forget that social proof is one of Cialdini’s most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

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  • 1328 Total views
  • 328 Publishers linked

How to grow your list (with good leads)

For startups and small businesses that self-fund / bootstrap everything. Not for big-budget businesses. ❌ Do not give away an ebook. ❌ Do not spend money on subscribers from Meta or LinkedIn. ✅ Borrow other people’s lists. ✅ Use a smart lead-gen tool / pop-up on your site. Circa Feb 2018, Copyhackers did a webinar […]

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  • 1328 Total views
  • 328 Publishers linked

29 Quotes That Perfectly Explain What Copywriting Means

Copy is the words businesses and people use to sell something. And copywriting is salesmanship in print. Get the skinny on what copywriting means here.

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  • 328 Publishers linked

Breakthrough-or-bust emails

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

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Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.

A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How do you know if the copywriter you’re thinking of hiring is going to be able to write a kick-ass sales page? We asked some of our fave online marketers about hiring freelancers.

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  • 1328 Total views
  • 328 Publishers linked

We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

In this case study post, you’ll see how we rewrote Wistia’s SaaS onboarding emails (track 3) to bring in a big ol’ lift in paid conversions. Includes before-and-afters.

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  • 1328 Total views
  • 328 Publishers linked

Today, We Are Fools. Happily. (Why we built and are finally launching Airstory.)

After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we’re officially launching Airstory, the drag-and-drop document builder for teams. Here’s the rocky path that got us here.

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  • 1328 Total views
  • 328 Publishers linked

10 Tried and Tested Time Management Strategies for 2021

My time management has been shitty lately. (And by “lately” I mean “for the last 24 months or so.”) Here’s what people say I should do to get my calendar, schedule and life under control. You should probably take some of the advice in here, too.

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  • 1328 Total views
  • 328 Publishers linked

We sent an email some people hated. Others loved it. Here’s what it did for our business.

“People don’t read long emails.” We hear that all the time (it’s second only to our other fave, “People don’t read online.”). And yet, long emails seem to work. Brilliantly. Not just for us at Copyhackers, either. We think a more accurate statement is: “People don’t read boring emails.” Amen. In the past 4 months, we’ve […]

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  • 1328 Total views
  • 328 Publishers linked

Our Facebook ads experiment. I didn’t expect what I found.

LAST UPDATED ON JANUARY 30, 2023 Facebook Ad Copy How-Tos: Let me start with the bad news: with Facebook, images matter more than copy.   Images are everything in Facebook ads. Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance. Because of this, Consumer Acquisition […]

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  • 1328 Total views
  • 328 Publishers linked

How do you turn great home page copy into killer home page copy? (Case Study)

You’ve got winning home page copy. Your A/B test data proves it. So now what? Do you leave it as is, knowing it’s gonna perform, or do you try to improve on it? In this post, we’ll show you how we developed split-test ideas to further optimize home page copy. Complete with test results.

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  • 1328 Total views
  • 328 Publishers linked

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

How do you write home page copy that could possibly double the revenue for your site? In this post, we show you the 3 core copywriting principles we followed to optimize the home page copy for SweatBlock.com. So your copy actually stands a chance of connecting with prospects. And converting them to paying customers.

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  • 1328 Total views
  • 328 Publishers linked

Here’s why it’s so hard to write convincing copy

Copywriting is broken. At least, it’s really bloody hard to write convincing copy in the current state of things. Let’s discuss the usefulness / uselessness of home pages and the problem of writing for scanning eyes.

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  • 1328 Total views
  • 328 Publishers linked

Here are 19 growth hacks for your SaaS startup. They’re backed by science.

Whether you like the term “growth hacks” or not, the fact of the matter is this: there are a bunch of smarter ways to grow your biz. Here are 19 of ’em – complete with over 30 examples from startups like Airbnb, Dropbox, Wistia, Buffer and DollarShaveClub.

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  • 1328 Total views
  • 328 Publishers linked

Why Your Copy Needs to Pick a Fight

The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We’ve found that the benefits of writing copy that picks a fight with your competitors far outweighs the challenges. In this post, see the studies and examples that will help you decide: should your copy pick a fight?

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  • 1328 Total views
  • 328 Publishers linked

Every Copywriting Formula Ever (or The Ultimate Guide to No-Pain Copywriting)

The greatest, most prolific copywriters on the planet don’t start from scratch. Join the ranks of top copywriters – even if you aren’t a copywriter – by using copywriting formulas to write and optimize your words. We’ve got every single copywriting formula we could find in this one post.

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  • 328 Publishers linked

The Question of Asking Questions

“Want to sell more books?” vs “Hi, I’m Tim Grahl” – these two headlines were split-test against one another on a pop-up. In this post, you’ll see which one outperformed the other and, importantly, why that might have been.

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  • 1328 Total views
  • 328 Publishers linked

I use a Diva List. Every freelance copywriter should use a Diva List. Here’s why.

You’ve heard the saying, “The client turns on the lights.” That old idea makes your work feel less than valuable. As much as our clients make it possible for us to have a thriving business, we too make it possible for their businesses to thrive. Read this post to see how you can make yourself more desirable to prospective clients – so the convo isn’t about who’s helping whom more… but rather how they can hire you to work for them STAT.

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  • 1328 Total views
  • 328 Publishers linked

How to write copy: A copywriting crash course by Mad Men (Infographic)

Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us again? How will we live without Peggy Olson to look up to and commiserate with? To make us feel better, we put together this infographic featuring top copy lessons from Don Draper, Peggy Olson, Freddy Rumsen, Michael Ginsberg and others.

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  • 1328 Total views
  • 328 Publishers linked

Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out

You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

What’s the onboarding flow to follow for onboarding emails? Read more
How to write launch emails that sell out your next launch Read more
Conversion copy course takeaways: Lessons that stuck with me Read more
How to become a copywriter this year (without any experience) Read more
404 page examples you need to see before writing your own. Read more
Do countdown timers even work? Understanding urgency in 2022 Read more

Growth Marketing

The best abandoned cart emails in 2022 (examples & tips) Read more
A user journey example if you’re new to the term “user journey” Read more
Why fighting through my fear of customer interviews was 918% worth it. Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
7 ways to grow your email list (if you’re a new coach) Read more
8 lead generation ideas you can use to grow your email list Read more

Freelancing

How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Best copywriting niches for new freelancers Read more
Analytics questions all copywriters should ask their clients Read more
Website copywriting 101: A guide to writing for the web Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more

Quick Tips

How to write launch emails that sell out your next launch Read more
Conversion copy course takeaways: Lessons that stuck with me Read more
How to become a copywriter this year (without any experience) Read more
404 page examples you need to see before writing your own. Read more
Do countdown timers even work? Understanding urgency in 2022 Read more
Copywriters you can hire to increase your conversions in 2022. Read more

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