Author - Joanna Wiebe

Joanna Wiebe - Copywriter and author of "Copyhackers"

Time management Joanna Wiebe featured image
Freelancing

Note to Self, On Time Management

My time management has been shitty lately. (And by "lately" I mean "for the last 24 months or so.") Here's what people say I should do to get my calendar, schedule and life under control. You should probably take some of the advice in here, too.

Copywriting

Why Your Copy Needs to Pick a Fight

The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We've found that the benefits of writing copy that picks a fight with your competitors far outweighs the challenges...

Copywriting

The Question of Asking Questions

"Want to sell more books?" vs "Hi, I'm Tim Grahl" - these two headlines were split-test against one another on a pop-up. In this post, you'll see which one outperformed the other and, importantly, why that might have been.

Growth Marketing

How to Write a Kickstarter Pitch

Trying to get backed on Kickstarter? You'll need a pitch page - and a damn good one at that. But where do you even start? And how long does it need to be? And what's your story? And should you demonstrate your product? And what if your product...

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Copywriting tutorials

COPYWRITING
How to write a long-form sales page using survey data
SEO copywriting
Why good copy performs badly
Conversion copywriting defined
How to use VoC to create outlines
How to validate your copy
How to make your writing sound good
Getting creative with conversion copy
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily
How to write a sales page
How to optimize crossheads/subheads

AD COPYWRITING
How to optimize Facebook ad copy
How to write an Adwords ad
How to write Facebook-compliant ads

DIGITAL MARKETING
How to evergreen your course sales
How to use SEO landing page
How to get more subscribers
How to script the first sales video
How to script the second sales video
How to script the third sales video

EMAIL COPYWRITING
How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

FREELANCING
How to get paid to write proposals
Creating and selling packages
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office
How to handle awkward client convos
How to master customer interviews
How to keep your copy reviews on track

PLANNING & PRE-WORK
How to write a long-form sales page using survey data
A super-speedy formula to find VoC
How to Marie Kondo your VoC data
Optimize your email sequence with Trello
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
Creating a launch command center
A 3-part copywriting process for newbies

OPTIMIZATION
Likes to leads
SEO copywriting
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
How to optimize Facebook ad copy

CONTENT
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide

THE SEVEN SWEEPS (Editing)
Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep