SaaS pricing pages have a way of sparking disagreement in SaaS marketing teams.

There’s always a minimalist on your team — the one who slaps the word “Pricing” in the header and wants nothing more than a plan table and maybe FAQs.

And then there’s the conversion-savvy marketer who wants to treat it more like a landing page. They know every page needs to have one reader, one big idea, one promise, and one offer. They know every page needs to have compelling proof. They understand that a “yes” is earned — not just by your content as a whole, but by each and every page the visitor navigates to.

(Can you tell whose side we’re on?)

Settle the debate with the SaaS Pricing Page Whisperer, a custom GPT I made to help you audit your pricing page.

It’s super easy to use.

Here’s what to do:

1. Have a full-page screenshot of your pricing page ready to go*

Use a Chrome extension like GoFullPage to take a full-page screenshot of your pricing page. Download the image as PNG. (Don’t download as PDF, because the PDF will download as a multi-page file.)

If you haven’t published your pricing page yet, you can also use a full-page mockup from your designer (i.e., export as PNG from Figma).

Whatever you do, just make sure you have a full-page file.

ChatGPT can read your image file really well because it’s got OCR — Optical Character Recognition. It can read and make sense of every single line of copy on the page. Pretty cool, eh?

*Note: Instead of a full-page screenshot, you can use your pricing page URL. But I don’t recommend it. Sometimes ChatGPT will surf the web beyond just the URL you give it. I’ve also noticed the audit isn’t as detailed with a URL.

2. Upload the file into SaaS Pricing Page Whisperer

Simply drag-and-drop the file into the SaaS Pricing Page Whisperer prompt bar.

Or click the “+” in the prompt bar to upload from your computer.

3. The GPT will give you a score out of 100

The SaaS Pricing Page Whisperer takes into account both UX and conversion copy.

It’ll audit your pricing page by looking at:

  • Headline effectiveness
  • Clarity and transparency
  • Plan differentiation and messaging
  • Offer strength and risk reversal
  • Social proof and trust signals
  • Call-to-action strength
  • FAQs and objection handling

Each of these is weighted either 10, 15, or 20 points out of 100.

The GPT identify both strengths and weaknesses, and it’ll give you a few easy-to-implement recommendations.

This is what happened when I uploaded a full-page screenshot of Synthesia’s pricing page:

Audit of Synthesia’s pricing page generated by the GPT

4. Chat with it, ask questions, and give it more context

The cool thing is, you don’t have to stop there.

Want help crafting some headlines for your pricing page? Ask the GPT to help.

Pro tip: Feed it details about your product and ICP.

The more context ChatGPT has, the better quality the output.

Things you can upload to get better answers:

  • Screenshots of your homepage and product pages! (The GPT can then use that material to craft messaging for your pricing page.)
  • Your ICP, personas, or customer avatars
  • A positioning or messaging strategy document

Now go and give your pricing page some love ♥️

Start with a heuristic audit from the SaaS Pricing Page Whisperer.