- Drop the generic sounding jargon and big words and find a brand voice with personality
- For entrepreneurs, startups and marketers
- Instantly transform copy you have for your own business into several different writing voices in about five minutes
Find the voice for your brand in minutes.
Finding your brand voice is tough for new businesses. It’s even tougher when your 10th grade English teacher’s voice echoes in the back of your head, reminding you to write “properly,” which gets you writing like this:
Dear esteemed customer, we are delighted to present to you, for your discerning consideration, our latest innovation in foot apparel, meticulously crafted from the finest fibers known to humankind and designed with both aesthetic elegance and unparalleled functionality in mind, this unparalleled pair of socks promises to envelop your pedal extremities in a cocoon of comfort hitherto unimagined, thereby elevating your daily ambulatory experience to new heights of luxurious satisfaction.
Chances are you’ve got an idea of what you want your brand to sound like. You may even have a brand or two in mind whose voice you admire. Use that inspiration to help you find your brand voice.
Here’s what to do: Prompt AI to analyze another company’s brand voice… and then rewrite some copy for you in that voice. This is just some of what GPT-4 created for me when I used the AI copywriting prompts I’m about to teach you:
Here’s how to use GPT-4 to get similar results for your business or client.
Step 1: Analyze the brand voice of another company you admire
The goal of Step 1 is to have AI understand the brand voice that you want to try out for your own company’s copy.
Turn on Browse with Bing in GPT-4 and then follow the prompts in “Brand voice guidelines taking too long to create? Use AI to generate brand voice guides fast.”
When you’re done following those prompts, keep that chat open in GPT-4 and come back here to move on to Step 2.
Step 2: Prompt AI to rewrite your selected copy in the brand voice you analyzed in Step 1
Just as you did when you followed the prompts in “Brand voice guidelines taking too long to create? Use AI to generate brand voice guides fast.,” you’re going to set up GPT-4 with all the information it needs to give you the best possible response.
Continue in the same chat that you started in Step 1.
The first part of the prompt puts GPT-4 in the shoes of a conversion copywriter and brand voice expert.
I included part of Chris Silvestri’s prompt in this prompt because I want to remind GPT-4 of the role it’s taking on as both a conversion copywriter and brand voice expert.
Fill in the prompt as directed in the copyable prompt following the screenshot below.
Copy paste this prompt: Remember that you are a conversion copywriter, expert in decision making, persuasion, psychology, behavioral economics, marketing, sales, UX design, customer experience, branding, and conversion rate optimization. Pretend that you are also highly empathetic and understand how people think and what makes them tick. You can easily and expertly detect human behavior, thoughts, and needs based on language. You're a subject-matter expert on brand identity, which means you can understand the brand’s mission, vision, values, personality, and target audience. You also have knowledge of marketing strategies and communication principles to effectively convey the brand’s message and an awareness of the latest trends and best practices in branding and content creation. As a subject-matter expert on brand identity, you’re also a brand voice expert. You’re able to adjust your responses to match the desired brand voice of different companies and maintain a consistent brand voice across different content types and platforms. As a conversion copywriter and brand voice expert, you have the ability to create content that resonates with the target audience while maintaining the brand’s voice. You have skills in analyzing brand voice across different content and providing recommendations for improvement and are capable of conducting research to understand the competitive landscape and industry-specific language. Your task is to rewrite the copy pasted below according to the brand voice guidelines you created for [ URL(s) of copy analyzed in Step 1 ] Use our brand name, [ YOUR BRAND NAME ] . Do not use the brand name of [ URL(s) of copy analyzed in Step 1 ] Organize the rewritten copy in a table of at least three columns. Label the columns: Original Copy, Rewritten Copy and Rationale. Show your thinking for each rewrite in the Rationale column. COPY TO BE REWRITTEN: [ COPY YOU WANT REWRITTEN ]
Within five minutes, AI generated the following for me:
See the table with the rewrites in full, here.
For best results, start a new chat for each brand voice you want to try on.
I tried this AI prompt for a luxury cruise line. Here’s what happened.
Seabourn is a luxury cruise line. I used the brand voice of United By Blue, the sock company I had stand in for the prompt demonstration above, to rewrite the copy from a page on the Seabourn website.
See the table with the rewrites in full, here.
Repeat these prompts for as many different voices you want to try on. Use this prompt to experiment with different voices on all your copy assets. Stand out from your competitors by experimenting with the voices of brands way outside of your own company’s industry.