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henneke

Henneke is the founder of Enchanting Marketing. She's an irreverent copywriter and business writing coach on a mission to stamp out gobbledygook.
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Is your About page embarrassing? Here are 7 mistakes you may be making

Your About page is one of the most visited pages on your site. But is it a dead end? Do you have a clue what visitors go there to do… or why… or how you can help them do that? Check out this post by copywriter Henneke Duistermaat to see the 7 sins of About pages.

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Copywriting Articles

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Growth Marketing

The conversion glow-up your SaaS pricing page is begging for Read more
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How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
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Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
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Attention Interest Desire Action: Use this to get, and keep, people reading Read more

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