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Justin Blackman

Justin Blackman is a brand voice expert who goes overboard. After making a name for himself writing 100 headlines every day for 100 days, he now creates ridiculously detailed brand voice guides for personal and corporate brands — and writes very odd emails that people seem to enjoy. You can find him making terrible jokes at JustinBlackman.com.
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These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content… and finding his niche… will surprise you.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users. Read more
Where do I start when I want to optimize an email automation? Read more
The conversion glow-up your SaaS pricing page is begging for Read more
Brains vs. Bots: AI Founder Warns Replacing Copywriters With Artificial Intelligence Is Bad for Your Brand Read more
10 AI Opportunities That Make Your BRAIN More Valuable (Not Just Faster Hands) Read more
5 international copywriters prove the power of Copy School Read more

Growth Marketing

AI’s trust problem: The cost of outsourcing your message in a SaaS recession Read more
The authority book move that separates you from every copywriter with a ChatGPT account Read more
The conversion glow-up your SaaS pricing page is begging for Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more

Freelancing

How copywriters attract leads right now: Proven 10x plays (not 2x tactics) Read more
The authority book move that separates you from every copywriter with a ChatGPT account Read more
10 ways your peers and mentors are using AI today – swipe them to grow your copy business Read more
5 international copywriters prove the power of Copy School Read more
Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more

Quick Tips

73% of your ecommerce emails are broken (and your customers can’t tell you) Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more

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