Andrew's six-figure advice for you: Decouple money with effort
“Businesses spend more money every day than you can imagine. The $100k salary you want for yourself is not a small slice of the pie, it’s a crumb. If it feels like money is scarce, you’re either talking to the wrong prospects, or you just haven’t seen the abundance yet. But it’s out there.”
It doesn’t take twice as much effort to earn $100K/year as it does to earn $50K/year.
In fact, Andrew is confident that many of you reading The Six-Figure Freelance Copywriter will be working harder than he is and making less money. In his mind, the difference is simply that he is charging more. And he vouches for the power of price anchoring to get you closing projects at higher rates.
His advice to you is to let go of the belief that you need to work harder to make more money. Instead, concentrate on finding clients with deep pockets and lots of work to do.
Disclaimer: If you want to charge high rates and then get referred by those clients to more clients, you have to deliver. If Andrew weren’t delivering great results, the referral chain would break. But he’s continued to succeed because he has paired his pricing strategy with a great client experience.
