Lianna

Patch

The Funny Copywriter

Lianna Patch is a conversion copywriter by day and a standup comedian by night. In addition to running her own freelance copywriting business (Punchline Copy), she is now the co-owner of SNAP, my former copywriting agency. She co-owns Paramount Pet Health, which sells liquid supplements for pets. And on top of all that, she gets paid to speak and MC at conferences.

So for all the gurus out there insisting you need to focus and “get good at one thing,” Lianna is proof that you absolutely can have a healthy six-figure business while embracing all your passions and interests. In fact, it’s by bringing together two seemingly unrelated passions that Lianna established herself as a top-earning copywriter in a niche of her making.

Lianna

Patch

The Funny Copywriter

Lianna Patch is a conversion copywriter by day and a standup comedian by night. In addition to running her own freelance copywriting business (Punchline Copy), she is now the co-owner of SNAP, my former copywriting agency. She co-owns Paramount Pet Health, which sells liquid supplements for pets. And on top of all that, she gets paid to speak and MC at conferences.

So for all the gurus out there insisting you need to focus and “get good at one thing,” Lianna is proof that you absolutely can have a healthy six-figure business while embracing all your passions and interests. In fact, it’s by bringing together two seemingly unrelated passions that Lianna established herself as a top-earning copywriter in a niche of her making.

Lianna Patch

The Funny Copywriter

Lianna Patch is a conversion copywriter by day and a standup comedian by night. In addition to running her own freelance copywriting business (Punchline Copy), she is now the co-owner of SNAP, my former copywriting agency. She co-owns Paramount Pet Health, which sells liquid supplements for pets. And on top of all that, she gets paid to speak and MC at conferences.

So for all the gurus out there insisting you need to focus and “get good at one thing,” Lianna is proof that you absolutely can have a healthy six-figure business while embracing all your passions and interests. In fact, it’s by bringing together two seemingly unrelated passions that Lianna established herself as a top-earning copywriter in a niche of her making.

Lianna's six-figure advice for you: Accepting yourself is the faster path

“There’s still so much toxic, hustle bullshit out there. It took me a really long time to say, actually, building a productized service business that allows me to have a better sense of when I can just f**king go kayaking is fine and valid.”

If I had to condense Lianna’s fifteen years of advice and experience into one snappy sentence, it would be this:

Accept what makes you unique as a freelance copywriter. 

Don’t wait for permission to lean into your unique qualities. Embrace them. Then leverage them to become THE copywriter in a niche of your creation. 

You will struggle to bring in exceptional money as a freelancer if you condemn yourself to mimic someone else’s business. It’s by recognizing what works for you – and what makes you unique – that you will put yourself in a position where you’re excited to do the work. And by “work,” I mean talking about what you do in spaces where potential clients are listening.

Lianna's six-figure advice for you: Accepting yourself is the faster path

“There’s still so much toxic, hustle bullshit out there. It took me a really long time to say, actually, building a productized service business that allows me to have a better sense of when I can just f**king go kayaking is fine and valid.”

If I had to condense Lianna’s fifteen years of advice and experience into one snappy sentence, it would be this:

Accept what makes you unique as a freelance copywriter. 

Don’t wait for permission to lean into your unique qualities. Embrace them. Then leverage them to become THE copywriter in a niche of your creation. 

You will struggle to bring in exceptional money as a freelancer if you condemn yourself to mimic someone else’s business. It’s by recognizing what works for you – and what makes you unique – that you will put yourself in a position where you’re excited to do the work. And by “work,” I mean talking about what you do in spaces where potential clients are listening.

Lianna's six-figure advice for you: Accepting yourself is the faster path

“There’s still so much toxic, hustle bullshit out there. It took me a really long time to say, actually, building a productized service business that allows me to have a better sense of when I can just f**king go kayaking is fine and valid.”

If I had to condense Lianna’s fifteen years of advice and experience into one snappy sentence, it would be this:

Accept what makes you unique as a freelance copywriter. 

Don’t wait for permission to lean into your unique qualities. Embrace them. Then leverage them to become THE copywriter in a niche of your creation. 

 

You will struggle to bring in exceptional money as a freelancer if you condemn yourself to mimic someone else’s business. It’s by recognizing what works for you – and what makes you unique – that you will put yourself in a position where you’re excited to do the work. And by “work,” I mean talking about what you do in spaces where potential clients are listening.

How to write funny content

How to write funny content

with Lianna (full tutorial)

with Lianna (full tutorial)

Blog posts by Lianna

Where to find Lianna online

 

Website: https://punchlinecopy.com

Twitter: https://twitter.com/punchlinecopy?lang=en

SNAP Copy: https://snapcopy.co/

Where to find Lianna online

 

Website: https://punchlinecopy.com

Twitter: https://twitter.com/punchlinecopy?lang=en

SNAP Copy: https://snapcopy.co/

Get our new articles, videos and event info.

Join 89,000+ fine folks. Stay as long as you'd like. Unsubscribe anytime.