New to Copy Hackers? Start Here

Joanna and Lance learnin' at CTA Conf 2014
Joanna and Lance learnin’ at CTA Conf 2014

I’m Joanna Wiebe, the co-creator of Copy Hackers (along with Mr. Lance Jones).

You’ve come to the right place if you’re a startup founder, a micropreneur, a marketer or a copywriter.

We’ll help you boost conversions using just your words.

But unlike other copywriting resource megacenters (sure, let’s call ourselves that), we’re not here to show you how to use big red type and yellow highlighting to emphasize a bunch of spammy, scammy messages. We’re not gonna teach you how to write copy you hope no one attributes to you – even if it does help move units. We’re not in direct response. We’re the purveyors and originators of conversion copywriting, or copywriting designed to move people to action.

We’re here to teach you how to write copy you’ll be proud of because 1) it reflects your brand and vision, and 2) it moves units. (Or gets sign ups. Or whatever conversion looks like for you.)

Scuzzy direct-response practices do work, sure. But you’re not in business or marketing to cash in and haul ass out, right? If you are, you won’t like us.

If you’re in this to build something incredible that you’ll be proud of – the kind of business you know you’ve got in you – then read on.

We’re going to help you find your voice, find your message, write what your prospects wanna hear and get you well past any fear you may have of  the Blank White Page. We’ve done it for over 30,000 startups already, and we’re just getting started.

Precision Nutrition Internet Marketing

 

Hiten Shah Copy Hackers

START WITH THESE 2 FREE EBOOKS

We paired up with our friends at Unbounce and Get Response to write a couple o’ ebooks to help you write better-performing landing pages and emails.

  1. The Conversion Marketer’s Guide to Landing Page Copywriting
  2. How to Write Newsletters That Get Opened, Read and Clicked

GET TO KNOW US

Perhaps the #1 lesson we try to teach startups and marketers is that you can’t please everyone – and you shouldn’t try.

With that in mind, we know we’re not going to be a hit with every person who lands on Copy Hackers.

But you’re more likely to like us if you get to know our work.

So start by signing up to hear from us when we publish new cool stuff

And then:

  1. Scan the Coles Notes version of our lives
  2. Check out some reputable blogs, podcasts and shows we’ve been on
  3. See how perfectly appropriate (and rarely curse-filled) our tweets are
  4. Look at this: new-school marketing clashes with antiquated ideas in the comments section of our post
  5. Check out 100s of tweets of thanks + more traditional testimonials

BTW, we’ve spoken at Microconf, CTA Conf, Business of Software and Copyblogger’s Authority Intensive. We’ve also been invited to speak at Inbound, HeroConf, Mozcon, Problogger Event, BaconConf, Conversion Jam… and some others that are escaping Joanna’s terrible memory.

Point is: we care. We give away a ton of data-backed info, and we’re only going to give more if you keep comin’ around.

Copywriting tutorials

COPYWRITING
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily

AD COPYWRITING
How to write an Adwords ad
How to write Facebook-compliant ads

EMAIL COPYWRITING
How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

FREELANCING
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering

PLANNING & PRE-WORK
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
How to use SEO landing pages
Creating a Launch Command Center
How to evergreen your course sales
A 3-part copywriting process for newbies

OPTIMIZATION
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
Optimize your email sequence with Trello

CONTENT
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to make your writing sound good
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide
How to be creative with your conversion copy

THE SEVEN SWEEPS (Editing)
Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep

We built a million-dollar business on blogging

Amazing blog posts build businesses and print money. Now Copy Hackers is teaching indies and teams to write kick-ass posts in half the time. Get notified when we're live.

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