New to Copyhackers? Start Here

Jo at CTAconf

I’m Joanna Wiebe, the creator of Copyhackers.

You’ve come to the right place if you’re a startup founder, a micropreneur, a marketer or a copywriter.

We’ll help you boost conversions using just your words.

But unlike other copywriting resource megacenters (sure, let’s call ourselves that), we’re not here to show you how to use big red type and yellow highlighting to emphasize a bunch of spammy, scammy messages. We’re not gonna teach you how to write copy you hope no one attributes to you – even if it does help move units. We’re not in direct response. We’re the purveyors and originators of conversion copywriting, or copywriting designed to move people to action.

We’re here to teach you how to write copy you’ll be proud of because 1) it reflects your brand and vision, and 2) it moves units. (Or gets sign ups. Or whatever conversion looks like for you.)

Scuzzy direct-response practices do work, sure. But you’re not in business or marketing to cash in and haul ass out, right? If you are, you won’t like us.

If you’re in this to build something incredible that you’ll be proud of – the kind of business you know you’ve got in you – then read on.

We’re going to help you find your voice, find your message, write what your prospects wanna hear and get you well past any fear you may have of  the Blank White Page. We’ve done it for over 30,000 startups already, and we’re just getting started.

Precision Nutrition Internet Marketing

Hiten Shah Copy Hackers


We paired up with our friends at Unbounce and Get Response to write a couple o’ ebooks to help you write better-performing landing pages and emails.

  1. The Conversion Marketer’s Guide to Landing Page Copywriting
  2. How to Write Newsletters That Get Opened, Read and Clicked


Perhaps the #1 lesson we try to teach startups and marketers is that you can’t please everyone – and you shouldn’t try.

With that in mind, we know we’re not going to be a hit with every person who lands on Copyhackers.

But you’re more likely to like us if you get to know our work.

So start by signing up to hear from us when we publish new cool stuff

And then:

  1. Scan the Coles Notes version of our lives
  2. Check out some reputable blogs, podcasts and shows we’ve been on
  3. See how perfectly appropriate (and rarely curse-filled) our tweets are
  4. Look at this: new-school marketing clashes with antiquated ideas in the comments section of our post
  5. Check out 100s of tweets of thanks + more traditional testimonials

BTW, we’ve spoken at Microconf, CTA Conf, Business of Software and Copyblogger’s Authority Intensive. We’ve also been invited to speak at Inbound, HeroConf, Mozcon, Problogger Event, BaconConf, Conversion Jam… and some others that are escaping Joanna’s terrible memory.

Point is: we care. We give away a ton of data-backed info, and we’re only going to give more if you keep comin’ around.

Copyhackers Tutorial Tuesdays training calendar

Copywriting tutorials

How to write a long-form sales page using survey data
SEO copywriting
Why good copy performs badly
Conversion copywriting defined
How to use VoC to create outlines
How to validate your copy
How to make your writing sound good
Getting creative with conversion copy
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily
How to write a sales page
How to optimize crossheads/subheads

How to optimize Facebook ad copy
How to write an Adwords ad
How to write Facebook-compliant ads

How to evergreen your course sales
How to use SEO landing page
How to get more subscribers
How to script the first sales video
How to script the second sales video
How to script the third sales video

How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

How to shift the way you think about money
Think you’re not ready for a VA?
How to get paid to write proposals
Creating and selling packages
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office
How to handle awkward client convos
How to master customer interviews
How to keep your copy reviews on track

How to write a long-form sales page using survey data
A super-speedy formula to find VoC
How to Marie Kondo your VoC data
Optimize your email sequence with Trello
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
Creating a launch command center
A 3-part copywriting process for newbies

Likes to leads
SEO copywriting
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
How to optimize Facebook ad copy

Breakthrough blog post topics
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide

Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep