I’m Joanna Wiebe, the co-creator of Copy Hackers (along with Mr. Lance Jones).
You’ve come to the right place if you’re a startup founder, a micropreneur, a marketer or a copywriter.
We’ll help you boost conversions using just your words.
But unlike other copywriting resource megacenters (sure, let’s call ourselves that), we’re not here to show you how to use big red type and yellow highlighting to emphasize a bunch of spammy, scammy messages. We’re not gonna teach you how to write copy you hope no one attributes to you – even if it does help move units. We’re not in direct response. We’re the purveyors and originators of conversion copywriting, or copywriting designed to move people to action.
We’re here to teach you how to write copy you’ll be proud of because 1) it reflects your brand and vision, and 2) it moves units. (Or gets sign ups. Or whatever conversion looks like for you.)
Scuzzy direct-response practices do work, sure. But you’re not in business or marketing to cash in and haul ass out, right? If you are, you won’t like us.
If you’re in this to build something incredible that you’ll be proud of – the kind of business you know you’ve got in you – then read on.
We’re going to help you find your voice, find your message, write what your prospects wanna hear and get you well past any fear you may have of the Blank White Page. We’ve done it for over 30,000 startups already, and we’re just getting started.
START WITH THESE 2 FREE EBOOKS
We paired up with our friends at Unbounce and Get Response to write a couple o’ ebooks to help you write better-performing landing pages and emails.
- The Conversion Marketer’s Guide to Landing Page Copywriting
- How to Write Newsletters That Get Opened, Read and Clicked
GET TO KNOW US
Perhaps the #1 lesson we try to teach startups and marketers is that you can’t please everyone – and you shouldn’t try.
With that in mind, we know we’re not going to be a hit with every person who lands on Copy Hackers.
But you’re more likely to like us if you get to know our work.
- Scan the Coles Notes version of our lives
- Check out some reputable blogs, podcasts and shows we’ve been on
- See how perfectly appropriate (and rarely curse-filled) our tweets are
- Look at this: new-school marketing clashes with antiquated ideas in the comments section of our post
- Check out 100s of tweets of thanks + more traditional testimonials
BTW, we’ve spoken at Microconf, CTA Conf, Business of Software and Copyblogger’s Authority Intensive. We’ve also been invited to speak at Inbound, HeroConf, Mozcon, Problogger Event, BaconConf, Conversion Jam… and some others that are escaping Joanna’s terrible memory.
Point is: we care. We give away a ton of data-backed info, and we’re only going to give more if you keep comin’ around.