No-Fluff Website Review

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The first step in your website review is completing this form - so let's do that!
  • The Basics About You

  • About Your Site's Performance

  • Please feel free to describe the story or scenario that triggered this need. You'd be surprised what info can help me!
  • Please feel free to share any details that may help us understand the impact of your website on your bottom line and growth.
  • About Your Customers and Traffic / Prospects

  • Tell Me About Your Products / Services / Offerings

  • This should be the product that would make your life easiest if more of them sold - whether this product has very low support needs or very high profit for you.
  • Okay, the Last Things I Need from You...

  • You might choose a later date if, say, you're working on a relaunch for the next week and you want Jo to take a boo after the relaunch is done. Otherwise, just select today's date. NOTE: The current wait time for website reviews is 14 business days.

Copywriting tutorials

COPYWRITING
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily
How to write a sales page

AD COPYWRITING
How to write an Adwords ad
How to write Facebook-compliant ads

EMAIL COPYWRITING
How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

FREELANCING
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office

PLANNING & PRE-WORK
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
How to use SEO landing pages
Creating a Launch Command Center
How to evergreen your course sales
A 3-part copywriting process for newbies

OPTIMIZATION
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
Optimize your email sequence with Trello

CONTENT
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to make your writing sound good
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide
How to be creative with your conversion copy

THE SEVEN SWEEPS (Editing)
Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep

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