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Iain Dooley

The founder of DecalCMS and a sought-after Adwords consultant.
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The Bootstrapped Startup’s Crash Course in AdWords

Adword Crash Course Manage your expectations and set your budget Buy some clicks to learn about your market Build exact match ad groups + negative keyword lists Track your conversions Always optimize Editor’s note: This insanely info-packed guest post by our friend Iain Dooley may take more than 1 read. Suggest bookmarking it. Cyber Monday […]

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Copywriting Articles

Where do I start when I want to optimize an email automation? Read more
The conversion glow-up your SaaS pricing page is begging for Read more
Brains vs. Bots: AI Founder Warns Replacing Copywriters With Artificial Intelligence Is Bad for Your Brand Read more
10 AI Opportunities That Make Your BRAIN More Valuable (Not Just Faster Hands) Read more
5 international copywriters prove the power of Copy School Read more
AI’s trust problem: The cost of outsourcing your message in a SaaS recession Read more

Growth Marketing

AI’s trust problem: The cost of outsourcing your message in a SaaS recession Read more
The authority book move that separates you from every copywriter with a ChatGPT account Read more
The conversion glow-up your SaaS pricing page is begging for Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more

Freelancing

How copywriters attract leads right now: Proven 10x plays (not 2x tactics) Read more
The authority book move that separates you from every copywriter with a ChatGPT account Read more
10 ways your peers and mentors are using AI today – swipe them to grow your copy business Read more
5 international copywriters prove the power of Copy School Read more
Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more

Quick Tips

73% of your ecommerce emails are broken (and your customers can’t tell you) Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more

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