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Iain Dooley

The founder of DecalCMS and a sought-after Adwords consultant.
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The Bootstrapped Startup’s Crash Course in AdWords

Adword Crash Course Manage your expectations and set your budget Buy some clicks to learn about your market Build exact match ad groups + negative keyword lists Track your conversions Always optimize Editor’s note: This insanely info-packed guest post by our friend Iain Dooley may take more than 1 read. Suggest bookmarking it. Cyber Monday […]

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Copywriting Articles

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
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Social Proof: 5 new studies that prove its continued persuasive power Read more
Copywriting for Startups: 7 Lessons To Drive Conversions Read more
From Rookie to SaaS Copywriter Pro: A Newbie’s Blueprint Read more
How To Write Emails: The Conversion Copywriter’s Approach Read more

Growth Marketing

The conversion glow-up your SaaS pricing page is begging for Read more
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How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more
Tool roundup: Best email marketing software for small businesses Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more

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