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Jessica

Jessica Mehring is the CEO of Horizon Peak Consulting , where she combines sales-focused copywriting with content creation to help her IT, software and tech clients turn content into revenue. She is also the creator of The Content Lab, where she trains copywriters, marketers and business owners how to master the art of profitable content creation.
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Quote Higher Rates: If you close more than 50% of your leads, you’re not charging enough

Want to quote higher rates… but not sure how… or even if you’re ready? Inhale this post by freelancer extraordinaire Jessica Mehring. Take notes. Get ready to act. THIS is the stuff you need to do to charge more.

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  • 1328 Total views
  • 328 Publishers linked

This Is What I Learned About “Engaging Content” After Writing 500+ Pieces of Content

What can you do to make a headline more compelling? It’s been building to this point for the last 5 years… I saw it coming. I was powerless to stop it… What is it? Shock. Your audience is in shock. Content shock. They’re overwhelmed with the content that lands in their inboxes and social media feeds every minute […]

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

The conversion glow-up your SaaS pricing page is begging for Read more
Where do I start when I want to optimize an email automation? Read more
I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users. Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How To Write Emails: The Conversion Copywriter’s Approach Read more
Simplifying User Journey vs User Flow for Newbies Read more

Growth Marketing

The conversion glow-up your SaaS pricing page is begging for Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more
Tool roundup: Best email marketing software for small businesses Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more

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