A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the ultimate sales tool. Here's how to add case studies to your salesforce.
Author - Joel
Joel Klettke is the Founder of Case Study Buddy, the case study specialists. He and his team help amazing companies capture, share, and cash in on customer success stories.
He's also a sought-after conversion copywriter for SaaS and B2B.