Nichole Elizabeth DeMeré

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Once you know how to support copy with images, you’ll never separate art and words again

If images are an afterthought when you’re writing copy, you’re missing out on some serious converting power. Yes, copy is your online salesperson – but it’s hugely supported by the showroom in which it operates and the images of the product it’s trying to sell. This guest post by Nicole Elizabeth DeMere walks through a dozen studies on what, how, why and when to support your copy with images.

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Copywriting

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The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
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Growth Marketing

How I grew CoSchedule into a $5MM+ SaaS company using this framework Read more
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Inclusive Buyer Personas: Where new product ideas live and growth happens Read more
I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned. Read more
The User-Centric Delight Audit for SaaS Read more

Freelancing

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more
These client management techniques worked for Mad Men – will they work for you? Read more

Quick Tips

3 Customer Interview Techniques to Get Rich Customer Data Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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