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Nathalie Lussier

Nathalie Lussier is an award-winning entrepreneur and international keynote speaker, who made her first website at age 12. Graduating with a Software Engineering degree and a job offer from Wall Street, she turned it down to start her business. Since founding AccessAlly - the course automation marketing ally, she’s been featured in Inc., FastCompany, Success Magazine, and Entrepreneur.
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How I slashed my evergreen course refunds with 7 gamification hacks

When Nathalie Lussier, founder of AmbitionAlly, changed her live course into an evergreen course, refunds shot up. So she tapped 7 gamification strategies… and her refund requests dropped while her completion rates skyrocketed.

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Copywriting Articles

How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation Read more
Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content Read more
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Growth Marketing

COVID Memes: Why we’re using laughter to get us through a pandemic Read more
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more

Freelancing

How a busy freelance writer reduced burnout and increased vacation time Read more
How rest – not hustle culture – made me a better copywriter. Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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