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Amy Middleton

Clients become raving fans when strong client management meets amazing results. Amy’s been making mad money for her clients since 2004 by optimizing their AdWords traffic, ad copy and landing pages. If your sales copy, web pages or conversion tests rely on paid traffic, get her free guide: The 2017 Paid Search Magic Landing Page Checklist: A Copywriter's Guide to Doubling Paid Traffic Conversion Rates.
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These client management techniques worked for Mad Men – will they work for you?

To mark the 10th anniversary of the first episode of Mad Men, we’ve curated the best account management tips shared in the seven seasons of our favorite show. Best of all? They’re supported by studies + smartness.

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  • 328 Publishers linked

Copywriting Articles

Where do I start when I want to optimize an email automation? Read more
The conversion glow-up your SaaS pricing page is begging for Read more
Brains vs. Bots: AI Founder Warns Replacing Copywriters With Artificial Intelligence Is Bad for Your Brand Read more
10 AI Opportunities That Make Your BRAIN More Valuable (Not Just Faster Hands) Read more
5 international copywriters prove the power of Copy School Read more
AI’s trust problem: The cost of outsourcing your message in a SaaS recession Read more

Growth Marketing

AI’s trust problem: The cost of outsourcing your message in a SaaS recession Read more
The authority book move that separates you from every copywriter with a ChatGPT account Read more
The conversion glow-up your SaaS pricing page is begging for Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more

Freelancing

How copywriters attract leads right now: Proven 10x plays (not 2x tactics) Read more
The authority book move that separates you from every copywriter with a ChatGPT account Read more
10 ways your peers and mentors are using AI today – swipe them to grow your copy business Read more
5 international copywriters prove the power of Copy School Read more
Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more

Quick Tips

73% of your ecommerce emails are broken (and your customers can’t tell you) Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more

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