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Amy Middleton

Clients become raving fans when strong client management meets amazing results. Amy’s been making mad money for her clients since 2004 by optimizing their AdWords traffic, ad copy and landing pages. If your sales copy, web pages or conversion tests rely on paid traffic, get her free guide: The 2017 Paid Search Magic Landing Page Checklist: A Copywriter's Guide to Doubling Paid Traffic Conversion Rates.
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These client management techniques worked for Mad Men – will they work for you?

To mark the 10th anniversary of the first episode of Mad Men, we’ve curated the best account management tips shared in the seven seasons of our favorite show. Best of all? They’re supported by studies + smartness.

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  • 328 Publishers linked

Copywriting Articles

Best copywriting niches for new freelancers Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more
Copywriting: the best side hustle for writers in 2023 Read more
How to grow your list (with good leads) Read more

Growth Marketing

The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more
Tool roundup: Best email marketing software for small businesses Read more
5 key elements of high converting landing pages (with examples) Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

Best copywriting niches for new freelancers Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more
Copywriting: the best side hustle for writers in 2023 Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more

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