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Amy Middleton

Clients become raving fans when strong client management meets amazing results. Amy’s been making mad money for her clients since 2004 by optimizing their AdWords traffic, ad copy and landing pages. If your sales copy, web pages or conversion tests rely on paid traffic, get her free guide: The 2017 Paid Search Magic Landing Page Checklist: A Copywriter's Guide to Doubling Paid Traffic Conversion Rates.
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These client management techniques worked for Mad Men – will they work for you?

To mark the 10th anniversary of the first episode of Mad Men, we’ve curated the best account management tips shared in the seven seasons of our favorite show. Best of all? They’re supported by studies + smartness.

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  • 328 Publishers linked

Copywriting Articles

Best copywriting niches for new freelancers Read more
3 value proposition formulas to differentiate your brand Read more
What is direct response copywriting? Lessons we still use today. Read more
The top 5 Conversion XL articles to improve your copywriting Read more
Snackable content: What it is and how to make it (with examples) Read more
Running a headline test? Use these tools to perfect your headline Read more

Growth Marketing

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
7 ways to grow your email list (if you’re a new coach) Read more
8 lead generation ideas you can use to grow your email list Read more
5 key elements of high converting landing pages (with examples) Read more
Tool roundup: Best email marketing software for small businesses Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

Best copywriting niches for new freelancers Read more
3 value proposition formulas to differentiate your brand Read more
What is direct response copywriting? Lessons we still use today. Read more
Snackable content: What it is and how to make it (with examples) Read more
Running a headline test? Use these tools to perfect your headline Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more

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