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Amy Middleton

Clients become raving fans when strong client management meets amazing results. Amy’s been making mad money for her clients since 2004 by optimizing their AdWords traffic, ad copy and landing pages. If your sales copy, web pages or conversion tests rely on paid traffic, get her free guide: The 2017 Paid Search Magic Landing Page Checklist: A Copywriter's Guide to Doubling Paid Traffic Conversion Rates.
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These client management techniques worked for Mad Men – will they work for you?

To mark the 10th anniversary of the first episode of Mad Men, we’ve curated the best account management tips shared in the seven seasons of our favorite show. Best of all? They’re supported by studies + smartness.

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Copywriting Articles

How to become a copywriter this year (without any experience) Read more
404 page examples you need to see before writing your own. Read more
Do countdown timers even work? Understanding urgency in 2022 Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Copywriters you can hire to increase your conversions in 2022. Read more
Newsletter copywriting 101: useful tips to get you started Read more

Growth Marketing

The best abandoned cart emails in 2022 (examples & tips) Read more
A user journey example if you’re new to the term “user journey” Read more
Why fighting through my fear of customer interviews was 918% worth it. Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
7 ways to grow your email list (if you’re a new coach) Read more
8 lead generation ideas you can use to grow your email list Read more

Freelancing

How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Best copywriting niches for new freelancers Read more
Analytics questions all copywriters should ask their clients Read more
Website copywriting 101: A guide to writing for the web Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more

Quick Tips

How to become a copywriter this year (without any experience) Read more
404 page examples you need to see before writing your own. Read more
Do countdown timers even work? Understanding urgency in 2022 Read more
Copywriters you can hire to increase your conversions in 2022. Read more
Newsletter copywriting 101: useful tips to get you started Read more
Improve conversion rates in emails with these 3 techniques Read more

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