To mark the 10th anniversary of the first episode of Mad Men, we've curated the best account management tips shared in the seven seasons of our favorite show. Best of all? They're supported by studies + smartness.
Author - Amy Middleton
Clients become raving fans when strong client management meets amazing results. Amy’s been making mad money for her clients since 2004 by optimizing their AdWords traffic, ad copy and landing pages. If your sales copy, web pages or conversion tests rely on paid traffic, get her free guide: The 2017 Paid Search Magic Landing Page Checklist: A Copywriter's Guide to Doubling Paid Traffic Conversion Rates.