Author

Sonia Thompson

Sonia Thompson is a marketing strategist, a consultant and the author of Delight Insight. After earning her MBA, she spent 9 years at Johnson & Johnson growing multi-million and billion dollar healthcare brands around the world. Her agency helps companies win customers globally by delivering remarkable customer experiences. Her work focuses on cultivating a winning company culture, building high-performing diverse teams and producing relationship-based marketing. You can find her at soniaethompson.com
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Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

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Copywriting Articles

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Copywriting for Startups: 7 Lessons To Drive Conversions Read more
From Rookie to SaaS Copywriter Pro: A Newbie’s Blueprint Read more
How To Write Emails: The Conversion Copywriter’s Approach Read more
Simplifying User Journey vs User Flow for Newbies Read more

Growth Marketing

The conversion glow-up your SaaS pricing page is begging for Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more
Tool roundup: Best email marketing software for small businesses Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more

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