Author

Sonia Thompson

Sonia Thompson is a marketing strategist, a consultant and the author of Delight Insight. After earning her MBA, she spent 9 years at Johnson & Johnson growing multi-million and billion dollar healthcare brands around the world. Her agency helps companies win customers globally by delivering remarkable customer experiences. Her work focuses on cultivating a winning company culture, building high-performing diverse teams and producing relationship-based marketing. You can find her at soniaethompson.com
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Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

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Copywriting Articles

What’s the onboarding flow to follow for onboarding emails? Read more
Conversion copy course takeaways: Lessons that stuck with me Read more
How to become a copywriter this year (without any experience) Read more
404 page examples you need to see before writing your own. Read more
Do countdown timers even work? Understanding urgency in 2022 Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more

Growth Marketing

The best abandoned cart emails in 2022 (examples & tips) Read more
A user journey example if you’re new to the term “user journey” Read more
Why fighting through my fear of customer interviews was 918% worth it. Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
7 ways to grow your email list (if you’re a new coach) Read more
8 lead generation ideas you can use to grow your email list Read more

Freelancing

How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Best copywriting niches for new freelancers Read more
Analytics questions all copywriters should ask their clients Read more
Website copywriting 101: A guide to writing for the web Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more

Quick Tips

Conversion copy course takeaways: Lessons that stuck with me Read more
How to become a copywriter this year (without any experience) Read more
404 page examples you need to see before writing your own. Read more
Do countdown timers even work? Understanding urgency in 2022 Read more
Copywriters you can hire to increase your conversions in 2022. Read more
Newsletter copywriting 101: useful tips to get you started Read more

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