Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here's how to stop accidentally excluding new customers.
Author - Sonia Thompson
Sonia Thompson is a marketing strategist, a consultant and the author of Delight Insight. After earning her MBA, she spent 9 years at Johnson & Johnson growing multi-million and billion dollar healthcare brands around the world. Her agency helps companies win customers globally by delivering remarkable customer experiences. Her work focuses on cultivating a winning company culture, building high-performing diverse teams and producing relationship-based marketing. You can find her at soniaethompson.com