Author

Sonia Thompson

Sonia Thompson is a marketing strategist, a consultant and the author of Delight Insight. After earning her MBA, she spent 9 years at Johnson & Johnson growing multi-million and billion dollar healthcare brands around the world. Her agency helps companies win customers globally by delivering remarkable customer experiences. Her work focuses on cultivating a winning company culture, building high-performing diverse teams and producing relationship-based marketing. You can find her at soniaethompson.com
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Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

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Copywriting Articles

Breakthrough-or-bust emails Read more
How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation Read more
Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content Read more
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more

Growth Marketing

Breakthrough-or-bust emails Read more
COVID Memes: Why we’re using laughter to get us through a pandemic Read more
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more

Freelancing

How rest – not hustle culture – made me a better copywriter. Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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