Jon Lamphier

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Here are 3 simple steps for writing lead gen pages. And they’re backed by examples.

The nature of lead gen pages makes them prone to skeeziness. But it doesn’t have to be that way. In this post, see how writing lead generation pages can work well for brands, leads and lists – when you follow three simple rules.

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Copywriting

Forget the Images: Long Facebook Ad Copy Works Read more
How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products Read more
Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture Read more
In Favor of Long, Image-light Ecommerce Emails Read more
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
Breakthrough-or-bust emails Read more

Growth Marketing

Forget the Images: Long Facebook Ad Copy Works Read more
Inclusive Buyer Personas: Where new product ideas live and growth happens Read more
I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned. Read more
The User-Centric Delight Audit for SaaS Read more
How I Turned Dozens of Bad Reviews into Hundreds of New Customers Read more
Breakthrough-or-bust emails Read more

Freelancing

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more
These client management techniques worked for Mad Men – will they work for you? Read more

Quick Tips

3 Customer Interview Techniques to Get Rich Customer Data Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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