Author

Lianna Patch

Lianna’s greatest dream is to make your customers pause, smile and click (in that order). She does this through irresistible emails and shockingly effective landing pages. Conquer campaigns with her at Punchline Copy or get quick copy jobs done at SNAP Copy .
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When you find your niche, you’ll never sell yourself as a generalist again – here’s my story

It’s so counterintuitive: reject a huge percentage of prospective clients out there in order to… attract more clients. Welcome to the wonderful world of niching. See how finding her niche allowed Lianna Patch to fire her problematic clients and find more happiness in her job. And follow a few easy steps to find the right niche pour vous!

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  • 1328 Total views
  • 328 Publishers linked

When you learn about fighting content fatigue, you’ll never put off blogging again

Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention. Okay, I made that number up. The real number is higher. And the reason you’re smelling those content marketers, instead of eating up what they’re dishing out, is because we’re all experiencing “content fatigue”. Our content […]

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more
The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more

Growth Marketing

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more

Freelancing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more

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