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margo

Margo is a former psychological researcher turned marketer who’s spent most of her career trying to understand what drives human behavior. Today she is the founder of The Arena, the first virtual coworking space for solopreneurs with online and virtual businesses. Margo writes about entrepreneurship, human behavior, and marketing on her website That Seems Important and is a regular contributor to Inc.
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How I turned my wedding into an email marketing case study (with a slightly epic mistake)

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

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Copywriting Articles

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Growth Marketing

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Freelancing

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Quick Tips

404 page examples you need to see before writing your own. Read more
Do countdown timers even work? Understanding urgency in 2022 Read more
Copywriters you can hire to increase your conversions in 2022. Read more
Newsletter copywriting 101: useful tips to get you started Read more
Improve conversion rates in emails with these 3 techniques Read more
What are the best CTAs for your emails? (Examples included) Read more

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