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Sophia Le

Sophia Le used to write SaaS emails. Now she teaches brands how to market during a crisis. Subscribe to her email newsletter at BrandPreppers.com and follow her on Linkedin.
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2 Results Found

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter

Whether a pandemic or a recession, economic uncertainties hit freelance copywriting businesses hard… unless you’re well prepared for the certainty of uncertainty. Get 5 “biz prepper” strategies here.

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  • 1328 Total views
  • 328 Publishers linked

Are Your Free Trial Emails Making You Look Desperate? Here’s How to Fix That

Are you using contrast in your SaaS emails? How about loss aversion? In this post, SaaS conversion copywriter Sophia Le shares the top mistakes SaaS businesses are making in their trial-ending emails in particular. Examples and more included.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

Best copywriting niches for new freelancers Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more
Copywriting: the best side hustle for writers in 2023 Read more
How to grow your list (with good leads) Read more

Growth Marketing

The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more
Tool roundup: Best email marketing software for small businesses Read more
5 key elements of high converting landing pages (with examples) Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

Best copywriting niches for new freelancers Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more
Copywriting: the best side hustle for writers in 2023 Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more

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