73% of emails fail basic accessibility checks. Here’s how accessible email copy for ecommerce removes friction and improves conversions.
“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […]
In 2015, my mom got really sick. She’d lost a lot of weight. Insomnia was keeping her awake for nights on end. And none of the doctors she went to could figure out what was wrong. Still, she was working two jobs. Day in and day out. A true superhero, really. And if things weren’t […]
In ecommerce, email is gold, with higher conversions and better retention rates than any other marketing tool. And yet, it’s often underused and misunderstood. This formula for success will boost your confidence in every ecommerce email you send.
Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad reviews to improve conversion rates? Here’s how turn those 1-star reviews into copywriting wins.
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