Author - Lance Jones

Lance Jones is a CRO and SaaS growth expert.

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Growth Marketing

Testing Ain’t ALL That

Who would dare to blaspheme what is arguably the ultimate technique for optimizing one’s website copy? Surely Joanna wouldn’t let a statement like “testing ain’t all that” simply slip through in a guest blog post… And it couldn’t come...

Come see Jo talk copy & content in 2017

Wistiafest
June 11 to 13 in Boston, MA
Call to Action Conf
June 25 to 27 in Vancouver, BC
IMPACT
July 31 to Aug 2 in Hartford, CT
Business of Software
September in Boston, MA
Content Jam
November 1 & 2 in Chicago, IL