Lance Jones

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How We Repeatedly Launch 6-Figure Courses With Just 2 People

We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing the most effective sales emails. The course trains freelance and in-house copywriters, growth consultants, online coaches and digital product entrepreneurs on how to write emails that convert. W00t! It’s probably the 10th product launch for Copyhackers in the past 4 years […]

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  • 1328 Total views
  • 328 Publishers linked

3rd Annual Freelance Copywriter Salary Survey (Updated 2017)

If you’re wondering how much you should be charging or where you stand relative to what other copywriters make, check out this data. It features the results of our copywriter salary survey and includes freelance copywriter income levels. Big takeaway: you can be broke or rich as a freelancer – if you want to earn a middle-class living, in-house may be the better choice.

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  • 1328 Total views
  • 328 Publishers linked

We sent an email some people hated. Others loved it. Here’s what it did for our business.

“People don’t read long emails.” We hear that all the time (it’s second only to our other fave, “People don’t read online.”). And yet, long emails seem to work. Brilliantly. Not just for us at Copyhackers, either. We think a more accurate statement is: “People don’t read boring emails.” Amen. In the past 4 months, we’ve […]

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  • 1328 Total views
  • 328 Publishers linked

Here are 19 growth hacks for your SaaS startup. They’re backed by science.

Whether you like the term “growth hacks” or not, the fact of the matter is this: there are a bunch of smarter ways to grow your biz. Here are 19 of ’em – complete with over 30 examples from startups like Airbnb, Dropbox, Wistia, Buffer and DollarShaveClub.

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  • 1328 Total views
  • 328 Publishers linked

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If You Charge 10x More Than Your Competition, Should Your Copy Be 10x As Compelling?

Most startups pay less than $3995/mo to lease office space. But new B2B SaaS solutions targeted at online marketers are able to charge 10x more than their competitors – up to and including $3995/mo for the starter plan! Curious about this dramatic upswing in pricing, Lance takes a look at 3 competitors in an increasingly pricey space… assesses their copy… and gives his POV on whether the copy effectively sells high-priced software or not. Want to charge 10x more? Read this.

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  • 1328 Total views
  • 328 Publishers linked

Get A “Peek” Into Your Site’s Usability: A Review

You can uncover hugely valuable data about your site experience and UX thanks to usability testing. The creators of our much-beloved UserTesting.com have now launched Peek, a faster usability testing service. We tried it. Would we recommend it?

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  • 1328 Total views
  • 328 Publishers linked

If You Think All Bullet Lists Are Created Equal, This Data Will Change Your Mind

A bullet list is the go-to formatting “style” for scannable web copy. But all bullets lists are not created the same, as this A/B test on Precision Nutrition shows. Click to see what happened – and what you should be testing next.

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  • 1328 Total views
  • 328 Publishers linked

Have You Fallen For This Scuzzy Design Trend In Pop-ups?

No matter where you stand on the debate, it’s clear to us that when done well, pop-ups can drive conversions without pissing people off. But as usual, the devil’s in the details. Take a look at the scuzziest pop-up boxes we’ve seen – and weigh in on the good and bad sides of interruptive marketing.

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  • 1328 Total views
  • 328 Publishers linked

Are You Giving Your Videos A Chance To Perform?

LAST UPDATED MAY 11, 2020 You’ve probably heard enough from us about why you should always be testing your copy, images, page layouts, and site functionality. “Yes, Joanna & Lance, we get it. We should always be testing. What else do you have for us today?” Actually – despite your skepticism 🙂 – we have […]

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  • 1328 Total views
  • 328 Publishers linked

The Simple “Work Backward” Trick for Writing Landing Pages

When it’s time to write a landing page, do you start by drafting the headline? If so, you’re doing it wrong… When it’s time to review your copywriter’s landing page copy, do you look first to the headline? If so, you’re doing it wrong… See, those may be fine approaches for the home page… or […]

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  • 1328 Total views
  • 328 Publishers linked

Testing Ain’t ALL That

Who would dare to blaspheme what is arguably the ultimate technique for optimizing one’s website copy? Surely Joanna wouldn’t let a statement like “testing ain’t all that” simply slip through in a guest blog post… And it couldn’t come from someone who earns a living helping clients run a successful testing program… could it? It […]

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  • 1328 Total views
  • 328 Publishers linked

The Great Copy Debate: Clear Vs. Clever

After nearly 2 months of prep and execution time, Joanna and I just wrapped-up the final A/B test for our brand new ebook, The Copyhackers Great Value Proposition Test, where we ran headline-only tests on a wide range of websites – 11 in total. And what a fun, worthwhile experiment it was! The adventurous souls […]

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  • 1328 Total views
  • 328 Publishers linked

How Much Copy Should You Use On Your Landing Page?

Today Joanna is presenting at one of Unbounce’s popular “unwebinars”. Her topic? “Copywriting That Converts”, of course. If you’re unable to attend, there’ll be a recording made available afterward. In advance of the session, the folks at Unbounce gave all registrants the opportunity to ask Joanna a specific question about her topic… and 460 people […]

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  • 1328 Total views
  • 328 Publishers linked

SEO Agency Case Study: Why Should Prospects Choose You?

In this post, Joanna and I want to know what YOU think about 5 SEO agency sites – by giving you a chance to rate how strongly they make a case over their competition… Part of outperforming your competition involves telling your site visitors exactly why they should choose you over any other available options. […]

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  • 1328 Total views
  • 328 Publishers linked

Your Most Overlooked Home Page Opportunity

NOTE: This post is grounded in what you’ve shared with us in the persistent poll on CopyHackers.com. Based on 273 responses to our question about the types of copy that challenge you most, 61% of you told us that THIS topic is top of mind for you. (Oh, and in case there’s any confusion about […]

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  • 1328 Total views
  • 328 Publishers linked

Home Page Split Test Reveals Major Shortcoming Of Popular Testing Tools

Running split tests is addictive. You develop a theory about something that’s not working as hard as it could be on your website, and that becomes your new test idea. You develop the creative – a copy improvement, a usability fix, or perhaps a product repositioning – and then you launch your experiment. The excitement […]

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  • 1328 Total views
  • 328 Publishers linked

Stripe Kicks The Crap Out Of Competing Solutions, But It’s Not Just For Developers

This is the abridged story of a business owner who went from not accepting credit cards, to Stripe, to a traditional merchant services provider, and back to Stripe again… Stripe is missing the boat on its home page. For anyone who doesn’t already know, Stripe is a simple solution for facilitating credit card transactions on […]

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  • 1328 Total views
  • 328 Publishers linked

If You Want Amazing Results, Stop Asking “What Should We Test?”

I hear this question being asked all the time — even from seasoned marketers who know how to run an A/B testing program. I see people blogging about what to test, which can be helpful, but it overlooks the most important aspect of testing: learning about the test subject (your visitor, prospect, or customer!). Your […]

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  • 1328 Total views
  • 328 Publishers linked

Why You Rarely See That Amazing Conversion Lift Your Testing Tool Promised

That is the look of disappointment. Disappointment at what your testing tool is reporting — versus what you’re actually seeing in your business metrics. Neil Patel wrote a useful post yesterday on lessons he’d learned after dropping $252K on Conversion Rate Optimization (CRO). It’s a very worthwhile read (whether you have that kind of coin […]

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  • 1328 Total views
  • 328 Publishers linked

The Curious Connection Between Teleportation & Your Home Page Bounce Rate

This post will explain why you need to quickly answer 3 critical questions for first-time visitors to your site, and show examples of sites that do it well (and not so well). You arrive at the home page of a site you’ve never visited before. You take a quick glance around. What’s the first question […]

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  • 1328 Total views
  • 328 Publishers linked

Copywriting

Forget the Images: Long Facebook Ad Copy Works Read more
How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products Read more
Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture Read more
In Favor of Long, Image-light Ecommerce Emails Read more
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
Breakthrough-or-bust emails Read more

Growth Marketing

Forget the Images: Long Facebook Ad Copy Works Read more
Inclusive Buyer Personas: Where new product ideas live and growth happens Read more
I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned. Read more
The User-Centric Delight Audit for SaaS Read more
How I Turned Dozens of Bad Reviews into Hundreds of New Customers Read more
Breakthrough-or-bust emails Read more

Freelancing

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more
These client management techniques worked for Mad Men – will they work for you? Read more

Quick Tips

What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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