Lance Jones

How to Set-Up For a 6-Figure Course Launch Collect leads for the next course launch Choose a platform to host your course content Create a sales page Choose an email marketing platform Choose a live chat tool Choose a checkout platform We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing […]

If you’re wondering how much you should be charging or where you stand relative to what other copywriters make, check out this data. It features the results of our copywriter salary survey and includes freelance copywriter income levels. Big takeaway: you can be broke or rich as a freelancer – if you want to earn a middle-class living, in-house may be the better choice.

Most startups pay less than $3995/mo to lease office space. But new B2B SaaS solutions targeted at online marketers are able to charge 10x more than their competitors – up to and including $3995/mo for the starter plan! Curious about this dramatic upswing in pricing, Lance takes a look at 3 competitors in an increasingly pricey space… assesses their copy… and gives his POV on whether the copy effectively sells high-priced software or not. Want to charge 10x more? Read this.

You can uncover hugely valuable data about your site experience and UX thanks to usability testing. The creators of our much-beloved UserTesting.com have now launched Peek, a faster usability testing service. We tried it. Would we recommend it?

No matter where you stand on the debate, it’s clear to us that when done well, pop-ups can drive conversions without pissing people off. But as usual, the devil’s in the details. Take a look at the scuzziest pop-up boxes we’ve seen – and weigh in on the good and bad sides of interruptive marketing.

LAST UPDATED MAY 11, 2020 You’ve probably heard enough from us about why you should always be testing your copy, images, page layouts, and site functionality. “Yes, Joanna & Lance, we get it. We should always be testing. What else do you have for us today?” Actually – despite your skepticism 🙂 – we have […]

Who would dare to blaspheme what is arguably the ultimate technique for optimizing one’s website copy? Surely Joanna wouldn’t let a statement like “testing ain’t all that” simply slip through in a guest blog post… And it couldn’t come from someone who earns a living helping clients run a successful testing program… could it? It […]

After nearly 2 months of prep and execution time, Joanna and I just wrapped-up the final A/B test for our brand new ebook, The Copyhackers Great Value Proposition Test, where we ran headline-only tests on a wide range of websites – 11 in total. And what a fun, worthwhile experiment it was! The adventurous souls […]

In this post, Joanna and I want to know what YOU think about 5 SEO agency sites – by giving you a chance to rate how strongly they make a case over their competition… Part of outperforming your competition involves telling your site visitors exactly why they should choose you over any other available options. […]

NOTE: This post is grounded in what you’ve shared with us in the persistent poll on Copyhackers.com. Based on 273 responses to our question about the types of copy that challenge you most, 61% of you told us that THIS topic is top of mind for you. (Oh, and in case there’s any confusion about […]

Running split tests is addictive. You develop a theory about something that’s not working as hard as it could be on your website, and that becomes your new test idea. You develop the creative – a copy improvement, a usability fix, or perhaps a product repositioning – and then you launch your experiment. The excitement […]

Stripe Review from a Non-Developer Responsive customer support Easy to implement Stripe is for non-technical biz owners too This is the abridged story of a business owner who went from not accepting credit cards, to Stripe, to a traditional merchant services provider, and back to Stripe again… Stripe is missing the boat on its home […]

I hear this question being asked all the time — even from seasoned marketers who know how to run an A/B testing program. I see people blogging about what to test, which can be helpful, but it overlooks the most important aspect of testing: learning about the test subject (your visitor, prospect, or customer!). Your […]

That is the look of disappointment. Disappointment at what your testing tool is reporting — versus what you’re actually seeing in your business metrics. Neil Patel wrote a useful post yesterday on lessons he’d learned after dropping $252K on Conversion Rate Optimization (CRO). It’s a very worthwhile read (whether you have that kind of coin […]

After your headline, your call to action (CTA) is the most important element on your website. How many times have you heard or read the current ‘best practice’ around CTAs… that states one should always place CTAs above the fold? It’s a nice, easy-to-grasp rule of thumb that appeals to one’s common sense, right? Well, […]

Of course I’m not suggesting for a moment that your own testing efforts aren’t doomed as well, but you’re here now, so there is hope. 🙂 I make my living advising Fortune 500 companies on what to test on their Web sites and how to get the best results from their A/B and multivariate tests. […]