This week, Lance and I are at Microconf (#microconf) with 170+ micropreneurs and generally awesome peeps. If you don’t know about Microconf, you should totally check it out here. We’ve still got another day to go, and we’ve already learned: How to validate your startup idea (Josh Kauffman, author of The Personal MBA and The […]
LAST UPDATED ON MAY 11, 2020 Long-form sales pages are ugly. At least, that’s their reputation. Even though long-form sales pages consistently outperform shorter pages – for a broad range of brands, products, services and events – most marketers don’t want to consider long-form because, well, it’s ugly. But it doesn’t have to be. And […]
At Copy Hackers, we recommend most startups use their unique selling proposition – or value proposition – as their home page headline. That’s because, when you’re a new business, visitors to your site need to be told what’s unique or different about you that they’d really like. Why? Because they don’t know you yet. Because […]
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