Author

Alaura

Alaura Weaver is a story-based copywriter. She loves to work with startup founders to create emotional, conversion-driven connections with their fellow human beings. Learn more at www.wordweaverfreelance.com
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3 Results Found

When you learn to write copy with a “reluctant hero,” you’ll never go back to flat writing

The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes – and customers?

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  • 1328 Total views
  • 328 Publishers linked

You’ve heard about the Freedom Economy. Here are 6 steps to use it to promote yourself as a freelancer.

Freelance copywriters struggle to ask for what they’re worth and get paid. Sound familiar? In this post, Alaura Weaver describes the 6 steps she’s taken to turn her career from way off track (i.e., charging 2 cents a word) to earning thousands per project. All without using Upwork and such services. Read it now and take notes!

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  • 1328 Total views
  • 328 Publishers linked

Storyhacking: I show you how to crack the code behind the irresistible selling power of stories

Big wigs in boardrooms love to talk about storytelling. “What’s our brand story?” … “Our marketing is lacking a sense of story.”… “This quarter, let’s engage in richer storytelling.” It all sounds fluffy and intangible, right? We thought so, too. Which is why we’re bringing you this decidedly mondo piece on storyhacking, the practical way to tell your story and grow. Featuring 25+ real-life examples.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

What’s an open-ended question? How can you use them in your research? Read more
Messaging strategies: An advanced look at your brand’s message Read more
Messaging strategy 101: How to think first, then write. Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to write welcome emails that engage your subscribers Read more
What’s the onboarding flow to follow for onboarding emails? Read more

Growth Marketing

What is the CTR average for emails? And how to improve yours. Read more
Email Segmentation 101: A beginner’s guide to sending better emails Read more
Abandoned cart email example (+ 6 more) for your swipe file Read more
The new SEO for SaaS Read more
The best abandoned cart emails in 2022 (examples & tips) Read more
A user journey example if you’re new to the term “user journey” Read more

Freelancing

How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Best copywriting niches for new freelancers Read more
Analytics questions all copywriters should ask their clients Read more
Website copywriting 101: A guide to writing for the web Read more

Quick Tips

Get more newsletter subscribers with these 3 techniques Read more
What’s an open-ended question? How can you use them in your research? Read more
What is the CTR average for emails? And how to improve yours. Read more
Messaging strategies: An advanced look at your brand’s message Read more
Messaging strategy 101: How to think first, then write. Read more
Email Segmentation 101: A beginner’s guide to sending better emails Read more

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