3 Results Found

When you learn to write copy with a “reluctant hero,” you’ll never go back to flat writing

The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes – and customers?

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  • 1328 Total views
  • 328 Publishers linked

You’ve heard about the Freedom Economy. Here are 6 steps to use it to promote yourself as a freelancer.

Freelance copywriters struggle to ask for what they’re worth and get paid. Sound familiar? In this post, Alaura Weaver describes the 6 steps she’s taken to turn her career from way off track (i.e., charging 2 cents a word) to earning thousands per project. All without using Upwork and such services. Read it now and take notes!

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  • 1328 Total views
  • 328 Publishers linked

Storyhacking: I show you how to crack the code behind the irresistible selling power of stories

Big wigs in boardrooms love to talk about storytelling. “What’s our brand story?” … “Our marketing is lacking a sense of story.”… “This quarter, let’s engage in richer storytelling.” It all sounds fluffy and intangible, right? We thought so, too. Which is why we’re bringing you this decidedly mondo piece on storyhacking, the practical way to tell your story and grow. Featuring 25+ real-life examples.

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  • 1328 Total views
  • 328 Publishers linked


Forget the Images: Long Facebook Ad Copy Works Read more
How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products Read more
Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture Read more
In Favor of Long, Image-light Ecommerce Emails Read more
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
Breakthrough-or-bust emails Read more

Growth Marketing

Forget the Images: Long Facebook Ad Copy Works Read more
Inclusive Buyer Personas: Where new product ideas live and growth happens Read more
I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned. Read more
The User-Centric Delight Audit for SaaS Read more
How I Turned Dozens of Bad Reviews into Hundreds of New Customers Read more
Breakthrough-or-bust emails Read more


How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more
These client management techniques worked for Mad Men – will they work for you? Read more

Quick Tips

What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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