Alaura Weaver is a story-based copywriter. She loves to work with startup founders to create emotional, conversion-driven connections with their fellow human beings. Learn more at


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When you learn to write copy with a “reluctant hero,” you’ll never go back to flat writing

The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes – and customers?

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  • 1328 Total views
  • 328 Publishers linked

You’ve heard about the Freedom Economy. Here are 6 steps to use it to promote yourself as a freelancer.

Freelance copywriters struggle to ask for what they’re worth and get paid. Sound familiar? In this post, Alaura Weaver describes the 6 steps she’s taken to turn her career from way off track (i.e., charging 2 cents a word) to earning thousands per project. All without using Upwork and such services. Read it now and take notes!

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  • 1328 Total views
  • 328 Publishers linked

Storyhacking: I show you how to crack the code behind the irresistible selling power of stories

Big wigs in boardrooms love to talk about storytelling. “What’s our brand story?” … “Our marketing is lacking a sense of story.”… “This quarter, let’s engage in richer storytelling.” It all sounds fluffy and intangible, right? We thought so, too. Which is why we’re bringing you this decidedly mondo piece on storyhacking, the practical way to tell your story and grow. Featuring 25+ real-life examples.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

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Growth Marketing

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Breakthrough-or-bust emails Read more
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How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more


I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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