Author

Codi Smith

Codi is a conversion copywriter for health and wellness e-commerce brands. She specializes in turning cold traffic into paying customers using data-driven advertorials and high-converting sales pages.
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10 AI Opportunities That Make Your BRAIN More Valuable (Not Just Faster Hands)

The quiet fear for most copywriters isn’t just about being replaced by AI. It’s that our reliance on AI is killing the writer in us.  Productivity is up, but the thought of writing from a blank page now feels daunting, even impossible. This is the real anxiety plaguing our craft. It’s not an external threat […]

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Copywriting Articles

10 AI Opportunities That Make Your BRAIN More Valuable (Not Just Faster Hands) Read more
The conversion glow-up your SaaS pricing page is begging for Read more
Where do I start when I want to optimize an email automation? Read more
I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users. Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How To Write Emails: The Conversion Copywriter’s Approach Read more

Growth Marketing

The conversion glow-up your SaaS pricing page is begging for Read more
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Social Proof: 5 new studies that prove its continued persuasive power Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more
Tool roundup: Best email marketing software for small businesses Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
Demand generation vs lead generation: Do you need both? Read more
Can I make money from copywriting? (Yes) A look at the possibilities Read more
Best copywriting niches for new freelancers Read more
Copywriting: the best side hustle for writers in 2025 Read more
Attention Interest Desire Action: Use this to get, and keep, people reading Read more

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