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Erin Steele

Erin Steele is the paid acquisition lead at Copyhackers.
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Write like a good therapist guiding people to change

Understand human behavior, lead with empathy, create space to help readers reach AHA moments on their own. What We Read is a new first-person feature by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments! I once went on a Tinder date […]

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  • 1328 Total views
  • 328 Publishers linked

Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against.  But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. It was nearly Black Friday, and my partner in […]

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

Best copywriting niches for new freelancers Read more
3 value proposition formulas to differentiate your brand Read more
5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From Read more
What is direct response copywriting? Lessons we still use today. Read more
The top 5 Conversion XL articles to improve your copywriting Read more
Snackable content: What it is and how to make it (with examples) Read more

Growth Marketing

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
7 ways to grow your email list (if you’re a new coach) Read more
8 lead generation ideas you can use to grow your email list Read more
5 key elements of high converting landing pages (with examples) Read more
Tool roundup: Best email marketing software for small businesses Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

Best copywriting niches for new freelancers Read more
3 value proposition formulas to differentiate your brand Read more
5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From Read more
What is direct response copywriting? Lessons we still use today. Read more
Snackable content: What it is and how to make it (with examples) Read more
Running a headline test? Use these tools to perfect your headline Read more

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