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Erin Steele

Erin Steele is the paid acquisition lead at Copyhackers.
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Write like a good therapist guiding people to change

Understand human behavior, lead with empathy, create space to help readers reach AHA moments on their own. What We Read is a new first-person feature by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments! I once went on a Tinder date […]

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  • 1328 Total views
  • 328 Publishers linked

Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against.  But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. It was nearly Black Friday, and my partner in […]

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

The Definitive Guide to Email Copywriting Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: How to Increase Email Open Rate Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
Are you a content writer or copywriter? Why the difference matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more

Growth Marketing

Are you a content writer or copywriter? Why the difference matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more
Email Segmentation 101: A beginner’s guide to sending better emails Read more
Abandoned cart email example (+ 6 more) for your swipe file Read more
The new SEO for SaaS Read more

Freelancing

How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Best copywriting niches for new freelancers Read more
Analytics questions all copywriters should ask their clients Read more

Quick Tips

Are you a content writer or copywriter? Why the difference matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more
Get more newsletter subscribers with these 3 techniques Read more

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