Understand human behavior, lead with empathy, create space to help readers reach AHA moments on their own. What We Read is a new first-person feature by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments! I once went on a Tinder date […]
Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against. But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. It was nearly Black Friday, and my partner in […]
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