Conversion Copywriting

This is not an article about translating English copy at all, but about learning a rigorous system and applying it in your own language and market.

The quiet fear for most copywriters isn’t just about being replaced by AI. It’s that our reliance on AI is killing the writer in us.  Productivity is up, but the thought of writing from a blank page now feels daunting, even impossible. This is the real anxiety plaguing our craft. It’s not an external threat […]

Countless examples of SaaS pricing pages, along with expert commentary from a SaaS conversion copywriter, show you how to make your pricing pages convert.

SaaS pricing pages have a way of sparking disagreement in SaaS marketing teams. There’s always a minimalist on your team — the one who slaps the word “Pricing” in the header and wants nothing more than a plan table and maybe FAQs. And then there’s the conversion-savvy marketer who wants to treat it more like […]

“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […]

Because social proof has become such a mainstay in marketing, it’s easy for marketers to grow numb to it. You forget that social proof is one of Cialdini’s most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.