Author - Joanna Wiebe

Joanna Wiebe - Copywriter and author of "Copy Hackers"


New Year Challenge 1 of 4: Loosen the Reins

In the first of this 4-part series on the challenges we're posing for ourselves - challenges we hope you accept with us - we discuss our desire to start having fun as bloggers again. If you've been frustrated by the pressures you put on yourself to...


How Long Should Your Pages Be?

How long should your pages be? People talk a lot about the power of long copy... but, from time to time, you hear a story about long pages failing vs short pages. So what should you do? What do you need to think of when writing any landing page? And...


How We Optimized the Mad Mimi Pricing Page

What if someone told you they had 4 sure-fire tricks to optimize a pricing page? And what if that person wasn't a huckster or scoundrel but a proven expert? And what if, when you tested those 4 tricks on a pricing page, you saw that only 2 of them...

Copywriting tutorials

How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily

How to write an Adwords ad
How to write Facebook-compliant ads

How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

How to write a project proposal
How to present your copy to clients
How to get more proposals approved
The art & science of pestering
How to Marie Kondo your VoC data

How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
How to use SEO landing pages
Creating a Launch Command Center
How to evergreen your course sales
A 3-part copywriting process for newbies

How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
Optimize your email sequence with Trello

How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to make your writing sound good
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide
How to be creative in your conversion copy

Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep