Michelle Chow

Four takeaways from the Copyhackers’ free conversion copy course. The lessons I learned and how they impacted my copywriting skills.

What Poo-Pourri commercials can teach us about brand voice. And how you can use the same techniques in developing your brand voice.

What is a leading question? Learn how to ask the right questions so your respondents answer honestly and your research data is reliable.

Advancing your messaging strategies shows how your brand stands out from the marketplace. Learn how to up-level your strategy in this post.

Your messaging strategy outlines the guiding principles your brand follows. Here’s what you need to get yours started today.

Open-ended questions allow the respondent to answer in their own words. Learn how to write them and use them to get clear on your messaging.

Psychographics studies the ‘why’ behind your customers’ buying choices. Here’s how to find the data and use it to write better copy.

Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales.