Year: 2020

Copy is the words businesses and people use to sell something. And copywriting is salesmanship in print. Get the skinny on what copywriting means here.

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

The way that many of us are choosing to deal with an absurd and incredible situation no one ever believed would happen in our lifetime is laughter. We’re choosing laughter. And we’re sharing laughter with oh-so-many memes, like these.

Can we – as marketers and copywriters – reverse-engineer this mass viral content outbreak to better understand how information spreads?

Whether a pandemic or a recession, economic uncertainties hit freelance copywriting businesses hard… unless you’re well prepared for the certainty of uncertainty. Get 5 “biz prepper” strategies here.

Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.