Author

Carolyn Beaudoin

Carolyn Beaudoin is the CRO Lead at Copyhackers where she’s helped LaunchDarkly double their leads and regularly develops strategy and copy for leading ecommerce brands like Nectar, DreamCloud and Awara.
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3 Results Found

Humans behave like humans. Duh?

A 2020 study confirms an axiom. However, there is an interesting little twist for the word nerds in the room… What We Read is a first-person feature series by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments! Many humans are masters […]

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  • 1328 Total views
  • 328 Publishers linked

How rest – not hustle culture – made me a better copywriter.

Imagine you’re a canary in a coal mine: You’re healthy as you enter the mine – full of joie de vivre. Singing to your heart’s content as you enter into the darkness. Fluttering your wings as only birds like you can. Later, you exit the mine. Except now you’re: Covered in soot. Frail from disease. […]

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  • 1328 Total views
  • 328 Publishers linked

Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more

Growth Marketing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more

Freelancing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. Read more

Quick Tips

Are you a content writer or copywriter? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more
Get more newsletter subscribers with these 3 techniques Read more

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