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Marci Cornett

Marci Cornett is one-half of the award-winning digital marketing team, Frank and Marci. She's a messaging strategist who helps solopreneurs generate high-ticket leads through conversion-optimized website copy.
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Why fighting through my fear of customer interviews was 918% worth it.

You know how there are “extroverted introverts” out there? The people who are neither “party animals or wallflowers, but have shades of both”… I’m not one of those. I’m quite firmly an “introverted introvert”. The fewer people (but more dogs) I have to deal with during my day, the happier I am. Even responding to […]

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Copywriting Articles

The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
Are you a content writer or copywriter? Why the difference matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more

Growth Marketing

Are you a content writer or copywriter? Why the difference matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more
Email Segmentation 101: A beginner’s guide to sending better emails Read more
Abandoned cart email example (+ 6 more) for your swipe file Read more
The new SEO for SaaS Read more

Freelancing

How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Best copywriting niches for new freelancers Read more
Analytics questions all copywriters should ask their clients Read more
Website copywriting 101: A guide to writing for the web Read more

Quick Tips

Are you a content writer or copywriter? Why the difference matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more
Get more newsletter subscribers with these 3 techniques Read more

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