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Abi Prendergast

Abi Prendergast is a conversion copywriter and launch strategist for business coaches and high-ticket course creators. She teaches wanderlusters how to break into copywriting so they can become digital nomads. Join her tribe of nomad copywriters on Facebook.
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I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​

In 2019, I got booted off Upwork. (More on that another time.) Not long after, the one client I could count on to fill my calendar emailed to say they were moving most of their activity in-house. They were ‘sorry’. But there simply wasn’t enough work to go around. *Cue the alarm bells.* Then came […]

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Copywriting Articles

The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more

Growth Marketing

Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more
Are you a copywriter or content writer? There’s a difference. And it matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more
Email Segmentation 101: A beginner’s guide to sending better emails Read more

Freelancing

How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Best copywriting niches in 2023 for new freelancers Read more

Quick Tips

Are you a copywriter or content writer? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more
Get more newsletter subscribers with these 3 techniques Read more

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