Landing Page Optimization: Is Your Copy Converting Like It Should? Check out these curated posts from the vast world of Copyhackers resources… How much copy should you use on your landing page? Using testimonials on your sales pages and squeeze pages? Here’s how to do it right (video) The design secret copywriters rarely admit to… […]
Today Joanna is presenting at one of Unbounce’s popular “unwebinars”. Her topic? “Copywriting That Converts”, of course. If you’re unable to attend, there’ll be a recording made available afterward. In advance of the session, the folks at Unbounce gave all registrants the opportunity to ask Joanna a specific question about her topic… and 460 people […]
Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.
Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?
Presented live on Tuesday, June 9, 2020 Attend our live tutorials Do you optimize your button copy? Some people call it microcopy, but there’s nothing micro about the copy for the site of conversion. Here’s the thing: You cannot convert online without clicking one or more buttons. So even though your button copy is only […]
like all digital memberships, you have access to the content for as long as you are a member. not a member? no access. Members get $1000s per month in value When you join Copy School, you get: Eight courses of email, landing page, sales page, launch and social ad copywriting training – not to mention […]
Presented live on Tuesday, April 7, 2020 Attend our live tutorials Joanna’s gonna show you 4 different packages / productized services you can add to your website T’DAY. As a freelancer, you’ll learn how to add some opportunities for cashflow, including: What those packages are How much you should charge for each Which parts of […]
Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.
Is there anything worse than staring desperately at a blank screen when the words won’t come? Here’s how a swipe file can help you get over the inevitable copywriting hump.
You know your audience. You’re ready to solve their problems and compel them into action. But will their journey be clear, easy and enjoyable? Enter UX copywriting.
Presented live on Tuesday, July 23, 2019 Register for our live tutorials So you write this siiick landing page… or this brand-new website… Yay!!! And a month later, you meet with your client for the retrospective. You’re all excited. You can’t wait to see the numbers. So your client pulls open her Google Analytics dashboard… […]
Presented live on Tuesday, June 16, 2019 (Updated August 6, 2020) Attend our live tutorials What is Conversion Copywriting? Conversion copywriting is copy that moves the reader to “yes” using voice-of-customer data, frameworks, formulas and proven persuasion techniques. Conversion copywriting motivates people to act & make a decision; takes the voice, tone and finding a […]
Instagram users spend $65 on average per purchase (more than on Facebook), and the ‘gram has seen a 115% increase in engagement since 2012. What does that mean for your eCommerce business and Instagram copy?
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