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Alan Klement

I help others understand how we make buying decisions and how to use that to make products. I do JTBD research with the ReWired group.
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And You Thought “Jobs to Be Done” Was Just for Product Development…

Jobs to Be Done is the secret behind many a great new product. But have you thought of using JTBD interviews to write copy? In this post, Alan of The Rewired Group teaches how to listen to your interviewees – and find stickier phrases that are more likely to convert.

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