Jobs to Be Done is the secret behind many a great new product. But have you thought of using JTBD interviews to write copy? In this post, Alan of The Rewired Group teaches how to listen to your interviewees - and find stickier phrases that are more...
Author - Alan Klement
I help others understand how we make buying decisions and how to use that to make products.
I do JTBD research with the ReWired group.